BDNA to Discuss How to Deflect Vendor Audits at 2016 Gartner IT Financial, Procurement & Asset Management Summits

BDNA Customers to Speak at UK and U.S. Events

MOUNTAIN VIEW, Calif.--()--BDNA®, the leader in creating the most authoritative enterprise technology data, will discuss how to deflect pesky software and hardware audits at the Gartner IT Financial, Procurement & Asset Management summits in the UK and United States in September. BDNA is a Platinum Sponsor of the London summit Sept. 12-13 and a Silver Sponsor of the Texas summit Sept. 19-21. BDNA is also sponsoring the U.S. conference’s welcome reception on Sept. 19.

BDNA is exhibiting and sponsoring the Gartner IT Financial, Procurement & Asset Management summits to discuss how the industry’s most authoritative enterprise technology data leader equips organizations to make the most effective business decisions to accelerate their pace of business at lower costs, using the example of how to avoid vendor audits.

“Vendor audits don’t have to create a regular fire drill, and they don’t have to become another time-consuming task to undertake and high cost to bear,” BDNA President Walker White said. “By changing a few aspects of how IT technology data is managed, businesses can become proactive in managing their software and hardware assets, literally ending the vicious vendor audit cycle, or avoiding it altogether.”

BDNA customers are scheduled to speak at the UK and U.S. events. The speakers will highlight the power of Software Asset Management (SAM) and the importance of establishing an IT Asset Management (ITAM) program in the rapidly expanding digital landscape.

“ITAM plays a growing importance as cybersecurity and risk management becomes top of mind for organizational strategy,” White said. “BDNA looks forward to discussing the success our customers have seen from our unique innovative solutions.”





Sept. 12 – 13, 2016


Sofitel London Heathrow Terminal 5, BDNA in Booth PL5


Solution Provider Session (9:30 to 10 a.m. Sept. 13)
“SAM Implementation, the Power of Normalization”
This case study will focus on the complexities of adopting Software Asset Management (SAM) for a large corporate environment containing desktops, laptops, servers and cloud resources. It will define best practices and explain the power of SAM data correlation and normalization.




Sept. 19 – 21, 2016


Gaylord Texan Hotel & Convention Center, Grapevine, TX, BDNA in Booth 207


Reception: It’s Game Time with BDNA, (7:30 to 9:30 p.m. Sept. 19)

Join BDNA for food and drinks and a chance to network with your colleagues and peers.

BDNA Solution Provider Session (3:15 to 3:45 p.m. Sept. 20)

“Be the Hero – IT Asset Data as a Key to Success”

Speaker: Ganapathy Balakrishnan, Managing Director, BNY Mellon

This session will address the growing need to establish an IT Asset Management plan in order to have a successful risk management program. It will cover the importance of establishing an accelerated program of ITAM and ITSM to help mitigate and recover more quickly from cyber-attacks, and enable better decision-making.

About BDNA

BDNA Corporation creates the most authoritative enterprise technology data. Armed with this invaluable information, enterprises will make the best decisions possible, lower costs and risks as well as accelerate the pace of their business. To produce the most relevant results, BDNA maintains Technopedia®, the most complete, current and reliable content repository about hardware and software. This catalog is the foundation from which BDNA creates the highest quality enterprise technology data in the industry, which in turn results in visibility, insight and information enterprises can trust. Venture-backed and based in Mountain View, Calif., BDNA operates globally with customers across all segments and vertical markets. For more information, please visit


Racepoint Global for BDNA
Hilary Costa, 415-694-6705


Racepoint Global for BDNA
Hilary Costa, 415-694-6705