While one constant characteristic of online payments in Europe is the diversity of methods used by digital shoppers, that diversity is matched by constant, gradual change. The most used payment method in many Eastern European countries just a few years ago was cash on delivery. That method has declined as bank cards have seen increased use by online shoppers in the emerging markets of that region, such as Russia. In Western Europe, where credit or debit cards have been the preferred payment practice online in multiple countries, digital payment systems are on the rise, for example, in France, Italy, and Norway.
An issue revealed in the report is the importance of security in online payments to both online retailers and shoppers. According to consumer surveys cited in the report, in at least one country of the Old Continent close to 25% of individuals who did not to make purchases online stated payment security concerns as the reason, and in another, shoppers claim that they choose online stores that promise the most payment security.
Key Questions Answered
- Which payment methods are most used by online shoppers in Europe?
- How are online payment method preferences evolving in advance and emerging markets of this region?
- What are the major trends in European online and mobile payments?
- What are the attitudes of online shoppers in Europe towards the safety of online and mobile payments?
- Sofort AG
For more information about this report visit http://www.researchandmarkets.com/research/qz82pn/europe_online