SAN FRANCISCO--(BUSINESS WIRE)--Pottery Barn Kids and PBteen, members of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, launched a new product collection inspired by endangered species, to benefit World Wildlife Fund (WWF), one of the world’s leading conservation organizations,. For each item in the collection sold, Pottery Barn Kids and PBteen will donate 5% of the purchase price to WWF, with a minimum donation of $100,000, to help stop the degradation of the planet’s natural environment.
The collection, available at Pottery Barn Kids and PBteen, features playful animal patterns in the spirit of WWF’s dedication to serving the environment. To bring awareness to endangered species, the brands’ San Francisco-based design teams created a variety of prints featuring rhinos, pandas, elephants and tigers for backpacks, lunch bags and water bottles. The imaginative WWF costumes for kids, including the Endangered South China Tiger, Endangered Black Rhino, Endangered Orangutan and Endangered Panda, focus on the details that make each animal special for Halloween or everyday playtime. For teens, the WWF collection features backpacks and lunch bags with a stylish leopard pattern and playful critter panda and koala shapes.
“We are passionate about furthering environmental conservation through our partnership with World Wildlife Fund,” said Jennifer Kellor, executive vice president merchandising, PBteen and Pottery Barn Kids. “The partnership allows us to create thoughtfully designed pieces and donate a portion of proceeds toward combating climate change, saving endangered animals and protecting wild habitats.”
“Creative collaborations are essential in both raising awareness and providing valuable resources to achieve lasting conservation," said Terry Macko, senior vice president, marketing and communications, World Wildlife Fund. "The launch of the Pottery Barn Kids and PBteen endangered species collection will help further our efforts to protect the planet, while inspiring a new generation of conservationists.”
The complete collections are now available online and at select Pottery Barn Kids and PBteen stores nationwide. Each WWF product is marked with the signature WWF Panda logo.
To shop the collection and learn more about the partnership with WWF, visit potterybarnkids.com and pbteen.com. Join the conversation on social media by following @potterybarnkids and @pbteen.
ABOUT POTTERY BARN KIDS
Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of brands, is a premier specialty retailer for children’s home furnishings and decorative accessories. Introduced in 1999, Pottery Barn Kids offers exclusive designs that create kid-friendly, stylish and innovative spaces for the nursery, bedroom and playroom. Key product categories include furniture, bedding, bath, window treatments, rugs, lighting, decorative accessories, toys, nursery essentials and gear such as backpacks and reusable lunch bags. Pottery Barn Kids operates 89 company-owned stores in the United States, Canada and Australia and has unaffiliated franchisees that operate stores in the Middle East, the Philippines and Mexico, as well as an ecommerce site at www.potterybarnkids.com that offers international shipping to customers worldwide. Pottery Barn Kids provides complimentary design services, a comprehensive gift registry program and monogramming services. The company is headquartered in San Francisco, California.
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. This collection includes XL twin sheets, lighting, seating, storage bins and organization solutions, and other accessories designed to help teens turn their dorm room into their ultimate home away from home. PBteen products are available through direct mail catalogs, e-commerce site PBteen.com and U.S. retail stores. PBteen currently offers international shipping to customers worldwide. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest, Instagram, PBteen ♥ and its PBteen blog. PBteen is headquartered in San Francisco, California.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are marketed through e-commerce websites, direct mail catalogs and 618 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East, the Philippines and Mexico.