The research study covers the present scenario and growth prospects of the global power lawn mowers market for 2016-2020. To calculate the market size, the report has taken into consideration the revenue generated from the retail sales of power lawn mowers to residential consumers and commercial consumers.
The global power lawn mower industry is witnessing a shift from the gas-powered lawn mowers to the battery-powered lawn mowers. This is primarily because gas-powered lawn mowers cause air pollution and lead to environmental degradation. Consumers in urban areas across the world are developing an interest in landscaping. Increasing temperature and the need to reduce carbon dioxide in the air is leading to fast-paced adoption of green roofs in countries like the US, Japan, Canada, and the UK. This is directly influencing the sales of power lawn mowers worldwide.
Technavio consumer goods and retail analysts highlight the following three factors that are contributing to the growth of the global power lawn mowers market:
- Increase in landscaping services
- Improved product features
- Adoption of green roofs
Increase in landscaping services
The increasing preference for enhancing the aesthetic appeal of residential and commercial properties with green areas, patios, and yards is gaining momentum around the world. As a result, landscaping of lawns and gardens is generating more interest. Rising disposable income is also encouraging consumers to spend on landscaping services. In addition to providing aesthetic appeal to the property, landscaping can increase its value by 11%-12%.
Mantri Charan Kumar, a lead retail goods and services analyst at Technavio, says, “Presently, over 75% of the US households have lawns, and this percentage translates to a total of 18 million lawn acreage. The average annual spending on lawn care in the country amounts to USD 40 billion. The landscaping industry in China is segmented into real estate garden, municipal garden, and ecological restoration.”
Unfavorable weather conditions like floods, dry summers, and heavy snowfalls create a demand for the repair of different types of landscapes like lawns, trees, hedges, and gardens, triggering a need for power lawn mowers. In the golf segment, the need to provide high-quality playability, coupled with environmental sustainability and aesthetics is propelling the market for power lawn mowers.
Improved product features
The players in the global power lawn mowers market are introducing new models with improved features to enhance efficiency and productivity. Some of the improved features being incorporated in the power lawn mowers include variable speed technologies, low-noise blades, increased blade size, lithium-ion battery technologies, and need for less storage room. The Toro SmartStow lawn mower is one such example which uses up to 70% less storage room, its engine with Mow N' Stow technology enables it to be stored upright without any gas or oil spillage.
“In particular, advances in battery technologies, including lower prices of lead acid and lithium-ion rechargeable battery packs and improved performance have allowed manufacturers to develop cordless electric mowers and other equipment for which mobility is a key factor,” adds Mantri.
Adoption of green roofs
Green roofs have several benefits such as ability to filter airborne pollutants, reduce carbon dioxide emissions, and reduce energy consumption. Economic growth around the world has led to industrialization and has created many environmental problems. The temperature is increasing at an alarming rate because of the increase in the population, industrialization, and the number of vehicles. Green roof adoption is an efficient solution and is rapidly picking up in most developed countries across the globe.
Different types of plants and grass are grown on the roof of the buildings. In addition to cooling the urban environment, insulating buildings, absorbing air pollution, and increasing biodiversity, green roofs also serve as micro parks. Few countries where the concept of green roofs has gained significant popularity include the US, UK, Germany, Japan, Canada, and Spain. In China, the government is giving subsidies to create green roofs. Over 1.07 million square feet green roof space is being created every year since 2005. About 1 billion square feet of roof space is suitable for cost-effective green roof adoption in Beijing, which according to a recent study, can reduce air-particle pollution by approximately 880 metric tons every year, equivalent to taking 730,000 cars off the road in the city.
|The Toro Company|
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