The report forecast the video streaming market in China to grow at a CAGR of 29.74% during the period 2016-2020.
A key trend that is boosting market growth is the ban on international television series. International series such as NCIS, The Big Bang Theory, The Good Wife, and The Practice were banned from sites like Sohu TV, iQIYI, and Youku. This led to an increase in the piracy of the television series in China. The Chinese government is working on launching a state-owned video streaming service to control piracy and provide a legal and cost-effective method for users to access Hollywood and other premium content without breaking the law.
According to the report, a key growth driver is the demand for affordable entertainment. In 2015, it was estimated that approximately 26 hours per week were spent by the Chinese population on the internet. Video streaming is very popular among the population under 12-29 years in China who look up affordable and quality entertainment modes. More than 80% of internet users watched online videos more than twice a week in 2015. The number of video streaming users in China is approximately 480 million, which is 71% of its total internet users.
Further, the report states that one challenge that could hamper market growth is government restrictions. The ban and strict censorship board of China makes the sharing and uploading of content very difficult in China.
Key Topics Covered:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Industry overview
PART 06: Broadband infrastructure in China
PART 07: Market landscape
PART 08: Market segmentation by revenue
PART 09: Market attractiveness
PART 10: Buying criteria
PART 11: Comparison of China with the global video streaming market
PART 12: Market drivers
PART 13: Impact of drivers
PART 14: Market challenges
PART 15: Impact of drivers and challenges
PART 16: Market trends
PART 17: Vendor landscape
For more information about this report visit http://www.researchandmarkets.com/research/pszqm7/video_streaming