MINNEAPOLIS--(BUSINESS WIRE)--Heisman Trophy winner and Fox Sports analyst, Matt Leinart, stars in a new national TV campaign for Element Electronics. The campaign titled, “Bring the Action Home,” gives fans a taste of what it’s like to experience college football on an Element 4K UHD Smart TV. The Element TV puts Matt in the middle of game day chaos as tailgating fans, pep bands, and an on-field cannon invade his home.
“College football is a natural fit for our brand and we’re excited to partner with Matt Leinart and Fox Sports on this effort,” said Mike O’Shaughnessy, CEO of Element Electronics. “With our incredible picture quality, watching the game on an Element 4K TV - or any Element TV, is like being at the game without leaving your living room.”
This is Element Electronics’ first national TV campaign. The television spots will launch September 3rd and extend to online banners, TV giveaways and an Element-branded, on-air integration on Fox Sports called, “Right Moves with Matt Leinart” where Matt breaks down the best college football plays of the week.
ABOUT ELEMENT ELECTRONICS
Founded in 2007 and Headquartered in Winnsboro, S.C., Element Electronics is the only assembled-in-USA TV brand sold at major retailers. Element Electronics offers amazing technology at an affordable price. Element televisions are sold at Wal-Mart, Target and Meijer and other retailers.