GREENSBORO, N.C.--(BUSINESS WIRE)--Riders® by Lee®, a lifestyle apparel brand for women offered at affordable prices, today announced the launch of its newest innovation – Bounce Back Denim. Debuting in stores nationwide this fall, this innovative denim offers stretch that “bounces back,” never losing its shape.
Unlike other stretch fabrics that eventually bag out by the end of the day, Bounce Back Denim offers incredible recovery. Through the combination of high stretch fibers and technical fabric construction, Bounce Back Denim fits amazingly, moves comfortably, and never loses its shape.
“We pride ourselves on designing clothing that allows women to look and feel their best. Women want to be comfortable, but don’t want to sacrifice looking great. This premium collection of jeans allows us to meet and exceed that need by providing them with smart denim featuring a comfortable fit that bounces back even after hours of wear,” said Joyce Markwell, vice president of merchandising for Riders by Lee. “No matter where her day takes her – whether at work or at play – Bounce Back Denim is made to move and to look just as great at the end of the day as it did at the beginning.”
Riders by Lee conducted extensive fit and concept testing with over 700 women of all shapes and sizes, offering them the chance to wear Bounce Back Denim – bending, flexing, stretching and moving throughout their day. Women were delighted that Bounce Back kept the promise of being the “No Bag. No Sag.” denim.
Bounce Back Denim is available in three mid-rise styles – skinny, slim straight and slim boot – in a variety of light, mid and dark denim washes, as well as in black. Like all Riders by Lee styles, Bounce Back Denim retails for around $20 at value-minded retailers nationwide.
In addition to Bounce Back Denim, Riders by Lee’s fall 2016 line also features classic denim styles, casual pants, on-the-go comfort options, fashionable tops and a variety of plus-sized styles.
For more information about Riders by Lee, please visit www.RiderbyLee.com, also visit the brand on Facebook, www.Facebook.com/RidersbyLee, Instagram, www.Instagram.com/RidersbyLee, Twitter, @RidersbyLee or Pinterest, www.Pinterest.com/RidersbyLee.
About the Riders® by Lee® brand
The Riders® by Lee® brand is known for affordable, fashionable and innovative clothes for women of all ages, shapes and sizes. Retailing for around $20, the styles are developed to fit real women’s bodies and provide the fit solutions specific to their individual needs. Riders® by Lee® jeans, casuals and tops are available at value-minded retailers nationwide. For more information about Riders® by Lee® or to locate a retailer, visit www.RiderbyLee.com or call 1.800.874.3370.
Riders® by Lee® is owned by VF Corporation (NYSE: VFC), which is a global leader in the design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories. The company’s highly diversified portfolio of powerful brands spans numerous geographies, product categories, consumer demographics and sales channels, giving VF a unique industry position and the ability to create sustainable, long-term growth for our customers and shareholders. The company’s largest brands are The North Face®, Vans®, Timberland®, Wrangler®, Lee® and Nautica®. For more information, visit www.vfc.com.