LOS ANGELES--(BUSINESS WIRE)--Petnet, the leader in personalized feeding for pets, today announced it raised a $10 million Series A financing round, led by Petco. With the new funds, Petnet will continue to expand its product line, develop its pet food delivery service, and enhance its infrastructure. Beginning this week, Petnet’s SmartFeeder ($149) and SmartBowl ($49) are available at select Petco stores nationwide and online at Petco.com.
Carlos Herrera, CEO and co-founder of Petnet, said: “Petnet was born out of love for our pets and the passion to improve their lives. We are pleased to partner with Petco to leverage their know-how and existing infrastructure to reach more pet owners across the U.S. These new funds will enable us to further develop our personalized pet feeding service to keep pets everywhere happy and healthy.”
Personalized feeding is critical to improving pets’ health and overall quality of life. With Petnet, it’s easy for owners to feed their pets the ideal portion size and type of food based on their dog’s or cat’s age, weight, activity level, breed and more, so they can live longer, healthier lives.
Joseph N. Sanberg, Aspiration Growth, added: “As a pet lover myself, I am excited to welcome Petco to the Petnet family as they join our movement to help pets live happier, longer, healthier lives. On behalf of my friend Bruce the dog, I look forward to continuing to support Petnet alongside our new partner, Petco.”
Petnet’s SmartFeeder is an automated, smartphone-enabled pet feeder that allows owners to manage feeding times and portions, monitor their pets’ eating habits and view insights about ideal food choices based on their pets’ profile. The Petnet SmartBowl guides pet owners to make healthier choices for their pets based on age, weight, activity level and breed.
Founded in 2013, Petnet is the leading provider of personalized pet technologies that enable pet owners to stay connected to and improve their pets’ health. An estimated 52.7 percent of dogs and 57.9 percent of cats in the U.S. are overweight or obese, meaning they are predisposed to a number of health issues. With Petnet’s SmartBowl and SmartFeeder, a 2015 CES Innovations Award winner, owners can provide their pets with the correct amount and type of food to keep them healthy and happy. To learn more about the importance of personalized pet feeding, visit www.petnet.io.