LONDON--(BUSINESS WIRE)--Technavio’s latest report on the global camping equipment market provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
Mantri Charan Kumar, a lead analyst from Technavio, specializing in research on retail goods and services sector, says, “Owing to the affordable and recreational nature of camping, more people from the younger demographic (20-39 years) are opting for such activity. Camping is an important part of the European tourism market, with the campgrounds in the region witnessing a steady inflow of tourists throughout the year. However, the market is currently in an emergent stage in APAC and ROW but given the increasing participation rates in outdoor sports among the youth, the market is expected to gain considerable traction over the forecast period.”
The global camping equipment industry is witnessing a transition from traditional equipment such as rope and pole tents to modernized equipment like backpacking tents and tent accessories. There is a significant shift towards millennials as the target audience and this young crowd prefers camping equipment which provides comfort away from home.
The top three emerging trends driving the global camping equipment market according to Technavio consumer and retail research analysts are:
- Innovative camping equipment
- Increased demand for eco-friendly camping equipment
- Diversity in camping programs
Innovative camping equipment
The global camping equipment market is mainly represented by a few leading players that specialize in the manufacture of numerous outdoor sports equipment. The competition among these key players is intense, and it has become necessary for these manufacturers to constantly ideate and improve their product offerings in order to maintain their position in the market. For instance, many manufacturers have started reinventing the kind of insulation used in tents, which will help in keeping the colder air from reaching the users body. Apart from down and synthetic insulation, water-repellent down was introduced in 2013. Big Agnes, Eddie Bauer, Sea to Summit, NEMO, GoLite, and L.L. Bean are some of the prominent players that offer sleeping bags with water repellant down infill. This ground-breaking product attracts a large number of camping enthusiasts, thereby increasing the sales of sleeping bags.
Also, campers nowadays are opting for bear-resistant camping coolers. These coolers keep food safe from bears, and also ensure that the bears are not harmed by them. Innovation in the variety of camp stoves that are free-standing, lightweight, easy to carry, and have multi-functional features is also expected to positively impact the market during the forecast period. The BioLite CampStove Bundle is an example of such an innovative camp stove, which can be used to grill, boil, and cook food and charge mobile phones at the same time.
With advances in technology, innovative products such as equipment enabled with USB drives, highly compressible sleeping bags, and user-friendly, easily inflatable tents are being launched in the market. Such high-tech camping equipment can offer diversification and variety to key players' portfolios. Competitors can even charge premium prices for these products, which will ultimately lead to higher revenues and market growth.
Increased demand for eco-friendly camping equipment
“With growing awareness about environment preservation, the demand for eco-friendly raw materials in camping equipment is on the rise,” says Mantri. Apart from price, design, and quality, consumers look for the sustainability of products. The Salt Creek 2 by Big Agnes is an eco-friendly product, with the tent, fly, and floor made with 100% recycled materials. The fly and floor are made waterproof with a solvent-free polyurethane coating.
Marmot Eco Pro series offers sleeping bags that contain the company's patented UpCycle technology. The fabric of the product is made from recycled water bottles, and the insulation is 80% post-consumer waste. REI’s Recycled Camp Mug is yet another example of an eco-friendly product; it is made of recycled polypropylene.
Diversity in camping programs
While millennials are increasingly seeking outdoor and adventure sports activities, the demand for non-strenuous recreational activities is on the rise among the older population. They opt for healthy and nature-based forms of recreation. Many service providers have camping programs, especially for older generations, and focus on promoting camping as an experience, not a stand-alone service, thereby increasing the interest among individuals to pursue camping. These providers arrange edutainment (combination of education and entertainment) camps and nature treks to attract consumers from different age groups. For instance, Camp Cheerio in North Carolina, US, undertakes the Senior Adult Camp program, which offers active adults, over the age of 55, a chance to experience camping.
YMCA also provides camping experiences at Camp Cory and Camp Gorham in New York, US for individuals of all age groups. Such programs are expected to boost the sales of camping equipment during the forecast period.
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