WILTON, Conn.--(BUSINESS WIRE)--SiriusDecisions, the leading global business-to-business (b-to-b) research and advisory firm, today announced its partnership with Manhattanville School of Business in the launch of a B-to-B Digital Marketing Certification course.
The newly created ten-week certification program, created through the collaboration of Manhattanville School of Business faculty and top b-to-b marketing experts from SiriusDecisions, presents a series of tools, techniques and frameworks to overcome business challenges and excel in today’s digital environment. Using case studies, toolkits, peer review and discussion, and applied activities, participants will leave with a best-in-class education on b-to-b digital marketing strategy, processes, and tactics.
The course was created in response to the ubiquity of digital technology in modern business, which has created a set of complex challenges for modern marketers.
“Digital communications and technologies have made it easier than ever to connect with buyers and customers,” said Nik Kumar, VP of Enrollment of Manhattanville College. “However, tracking, nurturing and engaging potential buyers and current customers digitally can often seem completely disorganized, with no means of effectively managing or measuring the value of interactions. That’s why we have partnered with SiriusDecisions to bring this critical content to our student community.”
“B-to-b digital marketing is complicated by the fact that it typically involves a much longer buying cycle, larger purchases often averaging millions of dollars, more educated buyers and more complex needs,” said Amanda Jensen, Director of Learning of SiriusDecisions. “All of these unique features mean that b-to-b digital marketing is one of the most complicated areas of marketing today. For those who can put the right strategy in place, the opportunities are enormous.”
To learn more about the certification and how it provides the framework for planning and implementing effective digital business-to-business marketing strategies and tactics, as well as the tools for measuring that performance in a way that connects with larger business goals, see www.mville.edu/digitalmarketing.
- Explore other SiriusDecisions Learning programs, including its SiriusPathways e-learning courses
- Connect with SiriusDecisions Learning on Twitter
- Learn more about the Manhattanville School of Business by connecting on Twitter and Facebook
- Learn about other Manhattanville School of Business offerings including its M.S. in Marketing Communication Management.
SiriusDecisions, Manhattanville College, SiriusPathways, SiriusDecisions Learning, B-to-B, B2B, Marketing, Sales, Product Management, Marketing Enablement, E-learning, Skills gap, Learning solution, Digital Marketing, Manhattanville School of Business, Marketing Communication Management
SiriusDecisions is the leading global b-to-b research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.
For more information, visit www.siriusdecisions.com.
About Manhattanville College
Manhattanville College (www.manhattanville.edu) is an independent, co-educational liberal arts institution dedicated to academic excellence and social and civic action. Manhattanville prepares students to be ethical and socially responsible leaders in a global community. Located just 30 minutes from New York City, Manhattanville serves 1,800 undergraduate students and 1,100 graduate students from more than 45 countries and 40 states. Founded in 1841, the College offers more than 90 undergraduate and graduate areas of study in the arts and sciences, education business, creative writing, as well as continuing and executive education programs.