BOSTON--(BUSINESS WIRE)--AS Roma, the Italian professional football team, has announced that it will donate all proceeds raised from its September 3rd “Festa della Famiglia” friendly match against San Lorenzo to help support relief efforts in the towns hit hardest by the earthquake in central Italy on August 23rd.
The earthquake has left at least 290 people dead, over 350 injured and more than 2,000 people homeless.
Funds raised from the game at Rome’s Stadio Olimpico will be donated to the Emergenza Terremoto Centro Italia fund via Football Cares, an organization established in 2015 by AS Roma and its president James Pallotta to bring together and activate the vast power of the global football community to help those in need.
“The feelings of pain and sadness created when faced with a tragedy like this made us all reflect on the opportunity we have on September 3rd, an event built upon the importance of family and human kindness. Although consideration was given to cancelling the event, it was decided it would be better to contribute all proceeds towards those coping with the serious emergency in central Italy,” said Pallotta.
The Archbishop Rino Fisichella, president of the Pontifical Council for the Promotion of the New Evangelisation, who had given his support for the event as part of the ongoing Extraordinary Jubilee of Mercy, added: “In light of the dramatic situation that has occurred, the Pontifical Council for the Promotion of the New Evangelisation fully supports the decision by AS Roma president James Pallotta to assist the people affected by the earthquake.”
In addition to proceeds from the match, Football Cares has set up an online auction page for clubs and players all over the world to donate items to raise further funds, as well as a crowdfunding initiative so fans can make their own contributions at www.footballcares.info.
Last year, with the help of over 20 football clubs and sports stars from Italy, England, Scotland and the United States, Football Cares raised over €600,000 to assist the United Nations, Red Cross, Save the Children and the International Reuse Committee in their efforts to ease the Syrian refugee crisis.
About Football Cares
Established in 2015 by AS Roma and the team’s president James Pallotta, Football Cares brings together and activates the vast power of the global football community to help those in need. The organization’s first project was launched in September 2015 to raise funds to ease the critical humanitarian crisis caused by the Syrian refugee situation. That effort, which pulled together many football clubs worldwide, raised over €600,000 to assist the United Nations, Red Cross, Save the Children and the International Reuse Committee. The fundraising associated with the earthquake in central Italy is the organization’s second global initiative.