Kochava Measuring Mobile Ad Campaigns in Every Country in the World

Global expansion brings new Euro headquarters and four new executives for mobile attribution and analytics pioneer; serving customers in 195 countries around the globe

SANDPOINT, Idaho--()--Kochava (www.kochava.com), the mobile attribution, analytics and optimization company, today announced it is officially tracking mobile ad campaigns for customers in all 195 countries recognized by the US Department of State with language and currency support. This impressive global coverage has driven the company to expand its executive team as well; announcing today new offices in Dublin and four new executives in support of booming expansion across the globe.

According to the US Department of State, there are 195 countries in the world. The world’s leading businesses and brands depend on real-time access to mobile advertising campaign data, and Kochava provides unparalleled insight into this data for the largest social media, gaming, pharmaceutical, retail, on demand content, and media companies in the world. The company’s consistent 300% year-over-year customer growth has been impressive, demanding Kochava add to all facets of the team; from employees to global office space. As its customer base has spread across the world, Kochava has localized its platform with language and currency support for its global customer clientele.

New Kochava Office in Dublin

This fall, Kochava will open its European headquarters in the heart of Dublin, a location selected for its strong tech ties and high quality of life for employees. Following the June Brexit decision, Dublin is the sole remaining English-speaking capital in the European Union, where according to IDA Ireland, tech companies already employ more than 80,000 people. Tech giants from Amazon, Facebook, and Google, to Airbnb, eBay, and Twitter, already have European headquarters in Dublin, near the city’s “Silicon Docks,” and a neighborhood called “Googletown” where Google’s large campus is located.

“Kochava has found a perfect fit for our new European headquarters in Dublin,” says Kochava CEO, Charles Manning. “With a young, tech-savvy population of native English-speakers and the lowest corporate tax in Western Europe, Dublin presents an attractive mix of talent and government support, along with progressive licensing policies for intellectual property rights and R&D tax credits. Combine these factors with the concentrated IT ecosystem gathered in Dublin and it’s clear to see that a tech utopia is being built. Kochava is excited to become a contributing member of the European tech hub that is Dublin.”

APAC General Manager, Jaime Ocampo

Promoted from his previous role as head of Kochava Singapore, Jaime Ocampo is now the General Manager for Kochava APAC, running operations for South East Asia, Australia, New Zealand, Korea, and Japan. A self-proclaimed “math nerd” with a B.S. in Electrical Engineering, Ocampo brings deep leadership experience and solid tech acumen to the growing Kochava team based in Asia. Known industry-wide as a mobile/social/digital-gaming guru, Ocampo spent the last 15 years pushing the evolution of the mobile industry in Asia. Ocampo hails from the Philippines, and currently resides in Singapore, where he will continue to orchestrate the growth of Kochava across APAC.

Managing Director of China, Jeff Chai

With more than 25 years of IT industry experience, and a strong background in overseas software and Internet business management, Jeff Chai joins Kochava in the company’s China office. Chai takes responsibility for the Kochava China business unit, leveraging his experience managing Lenovo for the past 7 years. In 2004 Chai served as Chief Representative for Managed Object Solutions, establishing its business in China, until it was acquired by Novell in 2009. Later that year Chai helped to create Lenovo’s worldwide consumer PC software and Internet service business, going on to serve as the Director of Lenovo’s China Ecosystem Business Unit, developing the China Ecosystem and Monetization Business unit.

Director of Client Analytics, Grant Simmons

Tasked with helping Kochava customers to better understand the efficacy of their mobile marketing efforts, Grant Simmons joins Kochava as Director of Client Analytics. Simmons comes to Kochava from Oracle Data Cloud where he served as Head of Retail Analytics working with 1,500+ retail directors, VPs, CMOs, and agencies to develop individualized test-and-learn strategies. Prior to Oracle, Simmons served on the client-side, as VP of Direct Marketing at Body Central, and DVP of Ecommerce at Coldwater Creek. Simmons brings more than 16-years of experience in direct performance based marketing to his role at Kochava where he will challenge customers to consider what it would look like to save even 1% of their ad budget by using fraud mitigation tools from Kochava, or to recognize a 1% lift in their campaign through Configurable Attribution, Influencer Reporting, or View-Through Attribution.

EMEA Director of Sales, Fred Thuard

With exponential growth in Europe, Kochava turned to Fred Thuard to support the company’s continued expansion across EMEA. The former founder and CEO of mobile gaming usage analytics provider, Whally, and former Executive Vice President at App Annie, Thuard brings a wealth of experience and a strong network to his role leading the EMEA sales force for Kochava.

About Kochava

Kochava offers a unique, holistic and unbiased approach to mobile attribution and analytics for connected devices. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 2,200 publisher and network integrations including Facebook, Google, Twitter, Pandora and Amazon, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.

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Contacts

The Audienci Group for Kochava
Melissa Burns, +1-208-850-5939
kochava@mobilitypr.com

Contacts

The Audienci Group for Kochava
Melissa Burns, +1-208-850-5939
kochava@mobilitypr.com