NEW YORK--(BUSINESS WIRE)--CCM, the world’s most innovative hockey equipment company, is introducing a new app designed to enhance player performance on August 26th. Available through the Apple Store and Google Play, the CCM Skills App will be available for free download.
Players will have the opportunity to train alongside former National Hockey League Player and Online Hockey Training Stickhandling & Shooting Specialist, Lance Pitlick, in a series of fun and challenging drills that will help improve their technique on and off the ice.
Users will be invited to watch short but effective :20- to :25-second clips demonstrating a variety of hockey drills. Afterwards, they are invited to practice what they have watched against the backdrop of energetic music and a timer.
“We are excited to unveil the CCM Skills App,” said Sean Williams, Vice President Global Marketing and NA Sales, CCM Hockey. “As a brand, we are committed to innovation and improving player performance – whether it be through our equipment or through our unparalleled technology. The CCM Skills App gives us a mobile platform to share a professional training curriculum with young hockey players of all skill levels. We know that many parents are supplementing their children’s hockey with private coaching and lessons in order to make kids better. Our app allows players to have a professional coach in their pocket. And it’s free – no ice time, no fee for private instruction.”
In addition to coaching, the app also features gamification in the form of a trophy room, as well as a player card. The achievements section allows users to win virtual trophies based on their accomplishments in the app. With the player card feature, athletes have the opportunity to customize a hockey card, which they are invited to share using the hashtag #CCMSkillsApp.
Designed in collaboration with leading mobile app developer nventive, CCM is committed to helping those who want to improve their hockey skills and pursue hockey long-term. With a goal of at least 10,000 downloads this year, CCM is hoping to target Mite to Bantam youth players.
About CCM Hockey
CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States and Europe, the company is the world's largest designer, manufacturer and marketer of hockey equipment and related apparel. CCM Hockey equips more professional hockey players than any other company, including superstars like Sidney Crosby, Connor McDavid and John Tavares. CCM Hockey is also the official outfitter of the National Hockey League, the American Hockey League, the Canadian Hockey League, and several NCAA and national teams. For more info, visit: www.ccmhockey.com.
nventive is a software company committed to design thinking. We use technology to create innovative, human-centered experiences empowering our customers to achieve their objectives while solving complex business problems. No matter the industry, device, objective or technology, we’re single-minded in our effort to design and build compelling connections between companies and their customers. For more information, visit www.nventive.com.