The marketing organizations of asset managers, insurance providers, broker-dealers, custodians, and other sources devote considerable resources to gain the attention and influence the attitudes and behaviors of financial advisors. This 75 page, 59 exhibit report offers a detailed, data-driven analysis of how to develop effective marketing outreach to advisors.
Among the topics explored are the impact of marketing outreach, the characteristics of the most useful and attention grabbing communications, and how to overcome key barriers to increase the value and impact of these marketing initiatives.
Key Topics Covered:
Section I: Executive Summary
Section II: Introduction and Methodology
Section III: Connecting with Financial Advisors
Section IV: Enhancing the Effectiveness of Marketing/Sales Outreach
Section V: The Benefits of Marketing/Sales Outreach to Advisors
Section VI: Characteristics of Advisors
Section VII: Implications and Outlook
For more information about this report visit http://www.researchandmarkets.com/research/t9s8hc/marketing
Related Topics: Investment Banking