SAN FRANCISCO--(BUSINESS WIRE)--Williams-Sonoma announces today the launch of its fifth annual campaign to benefit No Kid Hungry®, a national initiative to end childhood hunger in America. This year the retailer is tripling its fundraising goal from 2015, aiming to raise $1.5 million, which will help connect children in need to nearly 15 million meals.
Williams-Sonoma has joined forces with nine prominent celebrities and chefs to take part in its “Tools for Change” program, which the brand started in 2013 to draw awareness for the No Kid Hungry cause. This year’s “tools” include a collection of limited-edition spatulas designed by cookbook author and host Ayesha Curry, chef and author Giada De Laurentiis, author and host Ina Garten, the American Girl™ brand, television host and producer Jimmy Kimmel, racecar driver Danica Patrick, cookbook author Chrissy Teigen, Chef Michael Voltaggio and country music superstar Trisha Yearwood. To drum up excitement around the campaign, each spatula designer will be competing in a “spatdown” on social media using #WSNoKidHungry with the goal of selling the most spatulas. Williams-Sonoma will make a five thousand dollar donation on behalf of the winner. The limited-edition spatulas retail for $12.95 each. Additionally, a fall-themed pumpkin pasta, perfect for weeknight dinners, and a wholesome maple pancake and waffle mix will be available for purchase in stores and online at williams-sonoma.com. Thirty percent of the retail price for every sale goes directly to No Kid Hungry, which can connect a child with ten healthy meals for just $1.
The retailer will also focus its fundraising efforts in all 228 stores across the country, as No Kid Hungry impacts local communities through partnerships with local organizations. Each Williams-Sonoma store will display the names of the organizations No Kid Hungry has worked with in the local community to fulfill their mission.
“Over the past four years, the Williams-Sonoma brand has called on our customers and friends to help raise $1.7 million to support No Kid Hungry, which equates to 17 million meals served to children in need across the nation,” said Janet Hayes, President of Williams-Sonoma. “The No Kid Hungry organization connects children in your local communities to incredible programs like school breakfasts and lunches, summer meals, and teaches low income families how to cook nutritious meals on a budget, which ultimately leads to healthier lives. I could not be more proud of the work we are doing to help end childhood hunger.”
In addition to collecting donations in stores, Williams-Sonoma retail locations will host cooking classes for kids during No Kid Hungry month, the month of September. Classes include:
- Saturday, September 3, 2016, Fall Baking Class for Kids. The cost is a $10 donation.
- Saturday, September 17, 2016, American Girl™ Pancake Party. The cost is $40, with 30 percent of the ticketed price benefiting No Kid Hungry, and includes an American Girl™ for Williams-Sonoma Pancake Kit to take home.
To sign up for a class, call or visit your local store. www.williams-sonoma.com/customer-service/store-locator.html
Donations can also be made online by visiting: www.williams-sonoma.com/products/no-kid-hungry-donation/
For more information about No Kid Hungry or to purchase products benefiting the organization visit: www.williams-sonoma.com/nokidhungry.
Watch the “spatdown” unfold live by following us on Instagram at @williamssonoma and become a part of the No Kid Hungry conversation by using #WSNoKidHungry.
Since its founding by Chuck Williams in 1956, the Williams-Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams-Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking demonstrations and tastings conducted by expert culinary staff. Williams-Sonoma Cooking Schools, located in select locations in the U.S. and Australia, host hands-on classes led by professional chefs. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com and the Williams-Sonoma blog, Taste, customers can find recipes, tips, and techniques that help them create delicious meals and wonderful memories. Williams-Sonoma is also part of an active community on Facebook, Instagram, Twitter, Pinterest, Google+ and YouTube.
About No Kid Hungry
No child should go hungry in America, but 1 in 5 kids will face hunger this year. Using proven, practical solutions, No Kid Hungry is ending childhood hunger today by ensuring that kids start the day with a nutritious breakfast and families learn the skills they need to shop and cook on a budget. When we all work together, we can make sure kids get the healthy food they need. No Kid Hungry is a campaign of national anti-hunger organization Share Our Strength. Join us at NoKidHungry.org.