BOULDER, Colo.--(BUSINESS WIRE)--TapInfluence, the only influencer marketing SaaS platform uniquely combined with a high-performing marketplace and services offering, today announced that it has partnered with PowerTV, YouTube’s fastest growing network with nearly three billion annual video views and over ten million subscriptions to date, organization-wide.
This strategic partnership increases the number of high-impact gaming influencers available to TapInfluence customers (brands and agencies) within the company’s premium influencer marketplace. Whether a brand is related to the food, beauty or gaming industries, TapInfluence’s marketplace has the social media influencers to scale authentic connections with consumers. PowerTV’s network of influential gaming creators represents TapInfluence’s commitment to growing its influencer marketplace for brands to work with as influencer marketing continues to experience exponential growth in investment across categories.
“Brands and agencies are quickly adopting software solutions to power their influencer marketing efforts. To scale these highly successful campaigns, which outperform all other digital channels, they know they need to lean on both automation and consolidated, organized access to influential individuals,” said Julianna Vorhaus, Director of Influencer Development, TapInfluence. “We’re thrilled that PowerTV is rapidly onboarding its tier one gamers to the TapInfluence marketplace. Gaming is a very competitive industry and enabling brands and agencies to access these unique influencers both provides the influencers with more opportunities, and makes our marketplace an even more complete destination in the market, easing marketers’ burdens of working with multiple providers or wasting valuable time on manual influencer discovery.”
“At PowerTV, we pride ourselves on being selective with the partners we onboard to our organization. With 70 highly influential YouTuber clients, generating in the area of 20 million monthly views, it’s essential that we continually provide new and exciting sponsorship opportunities to retain existing talent and attract new talent,” said Alex Edson, CEO, PowerTV. “We’re super excited about our partnership with TapInfluence, a company that’s connected to the most innovative brands and agencies investing in influencer marketing.”
TapInfluence’s complete SaaS platform, coupled with an engaged influencer marketplace and strategic services, is the leading solution facilitating real conversations between consumers and brands. The company enables Fortune 1000 brands to tap into the power of digital influencers and their authentic, trusted voices. With its influencer marketing automation platform, TapInfluence customers increase market share and amplify revenue growth through scalable reach and optimized engagement to achieve unprecedented ROI. In a recent independent study, TapInfluence proved that influencer marketing drives 11x the return on investment annually versus any other form of digital media.
TapInfluence’s Fortune 1000 customers include Kraft, Horizon Organic, Silk, and P&G, as well as top agencies such as Golin, Current, RhythmOne and AMP. TapInfluence is privately held, with headquarters in Boulder, Colo. and Mountain View, Calif. The company is backed by leading venture capital firms Noro-Moseley Partners, Grotech Ventures, Access Venture Partners and Knollwood Investment Advisory. For more information, visit www.tapinfluence.com.
PowerTV is YouTube’s fastest growing network with nearly 3 billion annual video views and 10,000,000 subscriptions, to date (organization wide). Unlike traditional corporate-owned MCNs that have tens of thousands of YouTube partners in spreadsheets and only a few dozen employees to manage everyone, PowerTV specializes in servicing a much smaller group of a few dozen highly influential YouTuber clients (generally in 20,000,000+ monthly view range).
PowerTV CEO, Alex Edson (18) (@aedson98), explains that his company’s differentiated strategy of “fewer partners and better experiences” has enabled his organization to not only gain access to major VC dollars, but to also attract some of YouTube’s finest talent. PowerTV is on track to surpass over 12 billion annual views and 100 million subscribers before the end of 2017.