NEW YORK--(BUSINESS WIRE)--Taboola, the leading discovery platform, today announced a strategic partnership with Perform Media, a division of Perform, and a leading global sports content and media group that engages millions of sports fans across a worldwide network of digital media destinations.
Powered by Taboola’s predictive engine, personalized content recommendations will be integrated across Perform Media’s platforms, including desktop and mobile websites, and native mobile apps.
Perform Media operates many of the preeminent online sports media brands, including Goal.com, one of the world’s largest digital soccer brands with editions in Brazil, Germany, Australia, France, the UK, and more, and Sporting News, the iconic sports publication founded in 1886. Taboola’s multi-platform discovery solution will match these audiences with personalized recommendations in real-time, through native placements, driving engagement and monetization goals for Perform Media.
The newfound collaboration also brings together two companies that are leading the way in the digital video space today. Taboola’s advanced mathematical technology was rooted around video discovery, incorporating behavioral algorithms that learn from users’ actions and interactions when watching videos, as well as their situational data. Perform Media’s ePlayer was one of the first and most comprehensive sports video-on-demand products on the market, and continues to be one of the biggest digital sports platforms, according to comScore’s Video Metrix Report. Perform Media reaches millions of sports fans across devices and media sites through its network of worldwide media partnerships.
“The Perform team is always looking for ways to evolve our media businesses to anticipate and reflect the behaviors of sports fans,” said Juan Delgado, CEO of Perform Media, a division of Perform. “Taboola’s deep experience in the category will support our efforts to capitalize on a multitude of strategic editorial and commercial opportunities, while deepening our connection with fans through even more personalized experiences.”
Taboola’s discovery platform operates as a search engine in reverse, analyzing hundreds of real-time signals (including device, collaborative filtering, geography, social media trends, and more) to match people with content they may like but never knew existed. Ever since cracking the code around video recommendations, Taboola has expanded its discovery platform to encompass articles, photo galleries, products and services.
“We’re very excited to partner with a forward-thinking media company like Perform Media, which operates some of the most innovative digital content offerings for sports fans around the world,” said Adam Singolda, founder and CEO of Taboola. “Video, alongside sponsored content, will become a meaningful part of how publishers monetize their business in the future, and building those strategies today will be key to ensuring success. We look forward to working with the Perform team in personalizing both the on-site and in-app experience for users, enabling people to discover content they may like and never knew existed.”
Taboola is the leading discovery platform, serving over 360 billion recommendations to over 1 billion unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, Bangkok, São Paulo and Tokyo. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
About Perform Media
Perform Media connects brands with sports fans across a global network of digital destinations.
Our global and local media properties are designed to engage a mass audience of sports fans, wherever they are and on whatever platforms they choose. Our strategy is to continue to launch and grow major digital media assets, which deliver our content to fans via market-leading consumer products, creating a global audience for advertisers.
Perform is a leading digital sports content and media group.
Our mission is to connect the world of sport by producing the quickest, most detailed and most engaging content, and managing a network of media brands with a significant global scale.