The research study covers the present scenario and growth prospects of the global home outdoor pest control devices market for 2016-2020. The report has taken into consideration the revenue generated through the retail sales of home outdoor pest control devices to individual consumers. The devices used to control outdoor pests, including mosquitoes and other insects, rats, mice, pigeons, sparrows, and starlings have been considered in the scope of the report.
In 2015, the Americas dominated the global home outdoor pest control devices market with over 50% share. Most of the leading players operate their manufacturing base in this region. The recent outbreak of Zika virus in the US, which increased the focus on combating mosquitoes, along with the prevailing culture of hosting barbecues (BBQs) in backyard will be key drivers for the growth of this market.
Technavio consumer and retail analysts highlight the following three factors that are contributing to the growth of the global home outdoor pest control devices market:
- Increasing interest in landscaping and lawn care
- Growing awareness of diseases spread by pests and preventive actions
- Preference for non-toxic products
Increasing interest in landscaping and lawn care
The increasing preference for enhancing the aesthetic appeal of residential properties with green areas, patios, and yards is gaining momentum around the world. As a result, landscaping of lawns and gardens is generating more interest. Rising disposable income is also encouraging consumers to spend on landscaping services.
With the increasing interest in landscaping and lawn care, pest issues such as rodents digging up the soil and the prevalence of insects like wasps, mosquitoes, cicadas, and flies have become a key concern for consumers. Also, as backyard BBQs are a common trend in countries like the US and New Zealand, the need to control pests finds utmost importance in these countries. “Such factors are propelling the sales of pest control devices like citronella candles, lamp repellers, and rodent traps,” says Mantri Charan Kumar, a lead analyst at Technavio for retail goods and services research.
Growing awareness of diseases spread by pests and preventive actions
People across the world are becoming more aware of the consequences of harmful diseases such as malaria, dengue, filariasis, WNV disease, chikungunya, and yellow fever, which are spread through mosquitoes. With the increasing occurrences of mosquito-borne diseases, consumers are now keen on taking preventive actions — a factor that is likely to aid in the growth of the market over the next five years.
According to the World Health Organization, in 2015, almost 214 million cases of malaria occurred worldwide, out of which, a total of 438,000 fatalities were reported. The Zika virus disease, which is spread through infected Aedes mosquito species, is capable of causing a serious birth defect called microcephaly. In May 2015, a Zika virus case was confirmed in Brazil and in February 2016, the virus was declared as a Public Health Emergency of International Concern (PHEIC). Growing awareness of such diseases and the preventive measures taken are promising factors for the growth of the market.
Pest birds, in addition to insects like mosquitoes, can also spread diseases. With over 400 million pigeons in the world, the need to control them is increasing. Pigeons are largely found in home gardens where they get adequate access to food and can spread diseases through their droppings. Pigeon droppings can increase the rate of deterioration of buildings, which leads to an increase in the cost of maintenance. Bird nests, if made inside vents, can cause issues with a building's ventilation. They are also highly flammable. As such, the demand for pest bird control products such as nets and spikes is increasing across the globe.
Preference for non-toxic products
Consumers nowadays are more conscious about the risks of using toxic substances and are inclined toward the use of humane pest-control methods. In October 2015, the Healthy Lawns Act was passed in Montgomery County, Maryland, US, to restrict the use of lawn-and-garden pesticides on public and private properties. This law has been implemented on all county-owned properties like lawns, playgrounds, mulched recreation areas, and children's facilities from July 2016 and will be applicable on all private grounds from January 2018.
In 2015, Health Canada banned the sales of bug repellents that had over 30% N,N-Diethyl-meta-toluamide (DEET) as this particular chemical has been associated with health issues like seizures, insomnia, headaches, nausea, mood swings, and skin irritation. “Increased emphasis on reducing the dependence on conventional pesticides is expected to drive the sales of non-toxic pest control devices like traps, candles, and lamps,” says Mantri.
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