CHICAGO--(BUSINESS WIRE)--Shaw + Scott, an award-winning digital marketing agency specializing in strategic email, mobile, social and web campaigns, announced today the acquisition of digital consulting and software solutions firm Lift Science, in a deal that is effective immediately. This agreement comes at the heels of Inc. Magazine naming Shaw + Scott as an Inc. 5000 fastest growing company, ranked as No. 781, a recognition of their continuous revenue growth and success after ranking No. 2,369 in 2015.
The acquisition of Lift Science allows Shaw + Scott to add a new division of capabilities, now formally known as Shaw + Scott Labs. Shaw + Scott Labs, led by Lift Science co-founder and principle Aaron Smith, will compliment existing offerings through a significant expansion in technical services.
“Our team of industry experts have decades of combined experience delivering enterprise solutions to Fortune 500 organizations,” said Smith. “By joining forces with Shaw + Scott, we are significantly expanding our capabilities and collective knowledge to create a combined dream team.”
Among those capabilities, Shaw + Scott Labs will offer:
- Email archiving solution that integrates with ESPs to give customer care teams the ability to quickly lookup and resend any message, including personalization and dynamic content for each recipient.
- Send time optimization improves email, mobile, or push marketing program performance by sending to subscribers when they're most likely to engage and convert.
- Data science integration that can assimilate data from any source system, giving a complete picture of customers, adding the capability to extract hidden insight and maximize ROI.
- API, web and cloud integrations for platform integrations, API implementations and migrations, email validation services and other platform connectors.
- Advanced retargeting solutions include browse & abandon cart programs, reactive marketing solutions, predictive analytics, and lifecycle orchestration.
- Technical consulting in nearly all of the major email and cross-channel marketing automation platforms. Solutions include: CRM integration, geo-mapping, omni-channel triggered messaging, data warehouse development, custom reporting and more.
“Shaw + Scott Labs is a natural evolution for us as we expand from a niche email agency to a full-service digital marketing agency and consulting firm,” said Julian S. Scott, co-CEO of Shaw + Scott. “Our clients need holistic and harmonious digital marketing solutions that take advantage of technological innovations that truly drive the customer experience. Now, with the team from Lift Science on board, we can deliver.”
To learn more about the acquisition and these new capabilities, visit shawscott.com/labs.
About Shaw + Scott
Shaw + Scott was founded in 2009 by Melissa Shaw and Julian Scott to deliver a full range of digital marketing solutions to client organizations across a spectrum of industries and market verticals. Recognized brands including Alaska Airlines, REI, Snapfish, Virgin America, Harry & David, and Holland America rely on the digital marketing experts at Shaw + Scott to conceive, design, build, and implement marketing campaigns that drive bottom line results and positive customer experiences. To learn more, visit the Shaw + Scott website at http://www.shawscott.com
About Lift Science
Lift Science was founded by a team of marketing technology and engineering experts with a mission to translate digital strategy needs into proven, effective technical solutions. The firm's focus is on providing technical consulting capabilities, software solutions, connectors for marketing automation platforms, and data science expertise. The founding members of Lift Science have decades of combined experience delivering solutions to enterprise organizations.