MUMBAI, India--(BUSINESS WIRE)--Viaan Industries Limited, a listed entity at BSE, has entered game development and publishing through its new development-focused brand Viaan Studios. Leveraging its extensive infrastructure in Mumbai, Viaan Studios is set to develop and publish AAA games for the Asian and European markets.
In a study by market research firm RNCOS, the game market in India is poised to reach INR 18.5 billion ($280 million) by 2017 and grow at a compound annual growth rate of nearly 24% during the 2013-2017 period.
“We plan to target the 150 million mobile gamers in India with high-end, free-to-play games -- and we’ll also offer premium titles to the wider international game market,” says Mr. Raj Kundra, Chairman, Viaan Industries Ltd. “Developing games in India can play an important role in the growth of a nascent Indian development community -- in alignment with Prime Minister Narendra Modi’s ‘Make in India’ initiative. We plan to tap into the global game market by releasing new mobile games every quarter, entering partnerships in India, and developing AAA console games for the core market in the next two years.”
According to global market research and predictive analytics firm Newzoo, the worldwide game market (all platforms) is expected to surpass $90 billion by the end of 2016 -- with mobile games generating 37% of this number (ahead of desktop revenue for the first time).
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About Viaan Industries Limited
Established in 1982, Viaan Industries Limited (brand name Viaan Mobiles) is a mobile handset business based in Mumbai, India. With its strong relationships with top handset manufacturers and a wide distribution network in India, Viaan is smartly poised to exploit the business potential offered by the gaming sector. To learn more about Viaan Industries Limited, please visit http://www.v-ind.com.
About Viaan Studios
Independent AAA game developer Viaan Studios was founded in Mumbai, India by renowned entrepreneur Raj Kundra and top celebrity Shilpa Shetty Kundra. Inspired by Western games, Viaan has assembled a top-notch team devoted to creating console, PC and mobile titles that focus on epic storytelling and cutting-edge gameplay. For more information about Viaan Studios, please visit http://viaanstudios.com.
About Shilpa Shetty Kundra & Raj Kundra
Shilpa Shetty Kundra is a top Bollywood actress, film producer, and former model. Through her successful Bollywood career and after winning the international reality television series Celebrity Big Brother, Shilpa has become one of the most popular high-profile celebrities in India.
Raj Kundra is a British businessman who was born and raised in London. He left school at the age of 18 and in 2004 was ranked by SUCCESS Magazine as the 198th richest British Asian. Raj Kundra is the author of the best-selling book, How Not to Make Money -- published in 2013.
Together, Raj Kundra and Shilpa Shetty Kundra have launched numerous businesses in various fields from wellness and sports to e-commerce, home shopping and film production. They run a charitable organization called the Shilpa Shetty Foundation that focuses on funding orphanages and promoting child education.