BOULDER, Colo.--(BUSINESS WIRE)--The University of Texas and SportsLabs, a leading digital sports technology company, announced today the launch of the official University of Texas mobile application. Available in both the Apple App Store and Google Play Market for Android, the new application is a first for the collegiate market as it delivers content and information for not only sports fans, but for students and campus visitors as well. Fully equipped with location based alert capabilities, including geo-fencing and beacon technology, the app will be active at Texas’ first football game on September 4.
“The University of Texas values the role of technology in better serving our fans and our students,” said Chris Plonsky, women’s athletics director and executive senior associate athletics director for external services at the University of Texas. “The University wanted to vastly improve and expand our mobile offer for all constituents, and this new app allows us to accomplish that goal.”
The new Texas application offers rich content and features for students, campus visitors and Longhorn fans, including:
- Personalized course schedules, grades, and other student information through the MyUT portal
- Student access to university account balances and on-campus Bevo Bucks
- Deep campus and Austin event calendars (speakers, concerts, etc.)
- Listing, hours of operation, and stop information for bus routes on and around campus
- Live schedules, scores and team information for all Texas Sports
- Live social media content from Twitter, Instagram, and Facebook for every sport and every UT school
- Live audio for sports games (football, men’s basketball, women’s basketball, baseball, soccer, volleyball, rowing, softball)
“The University of Texas has always been progressive with the experiences it provides to its students and Longhorn fans,” said John Burris, president of SportsLabs. “SportsLabs is at the forefront of mobile technology, and it was a privilege to bring this expertise to Texas and collaborate with the team to deliver this market-leading experience.”
IMG College, UT’s multimedia partner, negotiated the agreement and will oversee all sponsorship opportunities.
In addition to the content, the application includes technology that will enhance the student experience on campus as well as the fan experience at games. Location based alerts will allow for targeted engagement on campus, around Austin, and at both home and away Longhorn games. The University of Texas at Austin mobile application will leverage technology and capabilities that are unmatched at most universities.
Fans can download the app on the Apple App store (https://itunes.apple.com/us/app/university-texas-at-austin/id347883008?mt=8) or Google Play store (https://play.google.com/store/apps/details?id=edu.utexas.development.texas).
SportsLabs (www.sportslabs.com) is a leading sports technology provider. At the core of the SportsLabs’ technology is its proprietary Advanced Media Platform (AMP), which streams more audio/video content to more platforms than any other college sports provider. AMP for Sports can ingest any content across sports, social and media and delivers it directly to fans on any digital device or platform in the market including responsive web sites, mobile and tablet applications and connected TV applications. SportsLabs is a Silver Chalice company, the high-growth venture arm of the Chicago White Sox.