PITTSBURGH--(BUSINESS WIRE)--Today 4moms®, a consumer technology company that makes high-tech baby gear, announced its partnership with fashion brand Ju-Ju-Be to create a stylish new product accessory. Available for a limited time, the 4moms Ju-Ju-Be exclusive newborn insert features the Black Diamond pattern from the Ju-Ju-Be Black Onyx Collection. It can be used with any 4moms infant seat, including the mamaRoo, rockaRoo, and bounceRoo to provide additional comfort and support for newborns and smaller babies.
“Function and high design are important to our customers. We know parents today are looking for baby products that deliver both,” said Rob Daley, CEO and co-founder of 4moms. “The new Ju-Ju-Be design appeals to parents’ desire for baby products that complement and accentuate their own sense of style.”
The Onyx Collection includes diaper bags, bibs, backpacks and the 4moms newborn insert, and features all matte black hardware – a first for Ju-Ju-Be products. Black Diamond is a modern print within the Collection that features black, aqua and cream peaks with an unexpected lining of caramel with black pin dots to keep the print fresh all year round.
“We are so excited for this collaboration,” said Kristin Hunziker, Ju-Ju-Be’s co-founder. “We’re big fans of 4moms and think that our customers overlap when it comes to style. We want to empower parents to feel like they can be fashionable while still providing the necessary gear their new babies need and deserve.”
The 4moms newborn insert Ju-Ju-Be exclusive pattern will retail for $34.99 and will be available for purchase in mid-August at 4moms.com, ju-ju-be.com and select specialty retailers.
4moms® is a consumer technology company that leverages robotics, technology and innovative design to disrupt and redefine existing industries. The company has transformed the baby gear industry with products like the 4moms mamaRoo® infant seat that replicates the bouncing and swaying motions parents make when soothing their babies and the 4moms breeze® playard that opens or closes in one simple step. The company, founded in 2005 and based in Pittsburgh, Penn., has twice been honored with the prestigious Red Dot award for outstanding product design, and was recognized, in each of the last five years, by Inc. magazine as one of the fastest-growing private companies in the United States. 4moms products are currently sold at buybuy BABY, Amazon, Target and Babies R Us. For more information, visit 4moms.com.
Ju-Ju-Be was started by the dynamic duo of diaper bags. Despite the great fashion (and even some great features) of the other brands, there were still some things lacking. No one had put to use the latest in technology. No one had successfully acted on the idea that fashion and function are not mutually exclusive. No one else had delved into the deep realm of microbes and anti-stick coatings. Everyone else said that diaper bags aren’t rocket science. Ju-Ju-Be thinks they can be. Along with being a lot of fun! Ju-Ju-Be bags are available at premium boutiques everywhere including Nordstrom, buybuy BABY and www.ju-ju-be.com.