OCEAN CITY, Md.--(BUSINESS WIRE)--Papa’s Pilar®, the premium sipping rum inspired by Ernest Hemingway’s spirit of adventure, and Fin & Field, the online marketplace for booking hunting and fishing adventures, have assembled an all-star, celebrity fishing team for The White Marlin Open, with a special focus on enhancing and promoting billfish research and conservation.
Throughout their partnership with Fin & Field, The Billfish Foundation, the world’s leader in advancing the conservation and responsible management of billfish, including white marlin, has donated 20 billfish tags to the team, authorizing white marlin tagging throughout the tournament, which runs from August 8-13. In 2015 The White Marlin Open sported an impressive 99.8% billfish release rate making it a perfect opportunity to expand research. These tags will help researchers assist in gathering data needed to improve management of the species, while still enjoying the tournament. The Billfish Foundation relies on this research from the recreational community to learn more about these economically important gamefish and their stock health to help ensure that sportfishing opportunities are available for future generations.
“The combined effort of Papa’s Pilar, adventure resource Fin & Field and the celebrity fishing team will properly tag the fish and offer a great platform to endorse our cornerstone tag and release program,” said Peter Chaibongsai, Director of Conservation Programs, The Billfish Foundation. “We hope other teams will consider adopting catch, tag and release practices after watching the example set by the team.”
The Papa’s Pilar fishing team, led by Captain Scott Walker (Into The Blue), is made up of influential adventurers, including: Captain Wild Bill Wichrowski (Deadliest Catch), Steve Groth (CEO of Papa’s Pilar), Ozzy Delgado, Mike Schmitt, Dave Shenk, Steve Dougherty, and Tyler Lindorf.
The team will pick three of the five days to fish, providing flexibility around sea and weather conditions. Papa’s Pilar will host Happy Hours on “off days” from fishing, as well as daily “docktails” featuring premium rum cocktails made with the brand’s award-winning, solera-aged and blended Dark and Blonde expressions.
“The collective Papa’s Pilar Fishing Team shares a passion for adventure, billfish conservation and of course, rum,” said Steve Groth, CEO, Papa’s Pilar. “Building a super-premium rum brand is an exciting daily adventure which the fishing community has embraced. We’re incredibly grateful for the support and proud to give back in some way.”
Papa’s Pilar was developed in conjunction with Ernest Hemingway’s estate. The Hemingway family donates 100 percent of their royalty profits to organizations that embody the likes of adventure, literacy, and conservation. The brand is the “official rum” of the Coastal Conservation Association of Florida, partner of the International Game Fish Association, and works with local charitable foundations and causes dear to Hemingway and his heirs.
Papa’s Pilar rums are available in 750ml bottles in both on- and off-premise establishments in California, Colorado, Delaware, Florida, Georgia, Illinois, Indiana, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, New Hampshire, New Jersey, New York, Rhode Island, South Carolina, Tennessee, Texas and Washington, DC. The brand is also registered in: Arizona, Idaho, Montana, New Mexico, North Carolina, Oregon, Utah and Virginia. The suggested retail price of the Dark and Blonde are $39.99 and $29.99, respectively. Prices may vary by market.
For more information, please visit www.papaspilar.com “like” us on Facebook http://www.facebook.com/PapasPilarRum and follow us on Instagram https://www.instagram.com/papaspilar/ and Twitter https://twitter.com/papaspilar #PapaWouldBeProud, #NeverASpectator, #PilarPreserves
About Hemingway Rum Company, LLC
Hemingway Rum Company, LLC is a distilled spirits company based in Florida that’s dedicated to producing super-premium multi-sourced solera blended artisanal rums. The Company’s inaugural offerings are Papa's Pilar® Dark and Blonde rums, incepted and crafted by a seasoned team of best-in-class partners. The Company encourages consumers of legal drinking age to Live Courageously and Drink Responsibly and proudly supports local organizations that serve Ernest Hemingway's adventurous, literary and conservational legacy. Papa’s Pilar® is a proud member of the Distilled Spirits Council of the United States (DISCUS).
About Fin & Field
Fin & Field is changing the way sportsmen find, compare, book and share their outdoor fishing adventure. We’ve consolidated the hunting and fishing industry into a powerful marketplace that connects sportsmen and operators (charter boats, fishing guides, hunting guides, lodges, marinas, outfitters, outdoor brands, and more). We’re using technology to drive more meaningful, fun and efficient communication that’s making it easier for sportsmen to get the information they need to do what they love.
To book your next adventure on Fin & Field, or become a Fin & Field operator, visit www.finandfield.com
For more information, please visit www.finandfield.com “like” us on Facebook http://facebook.com/FinandField and follow us on Instagram https://www.instagram.com/finandfield/ and Twitter https://twitter.com/finandfield #FindYourNextAdventure, #LGFF