SAN FRANCISCO--(BUSINESS WIRE)--Apteligent, the leader in user-centered mobile app metrics today announces its integration with the Leanplum mobile marketing platform. For the first time, product managers and marketers can better retain customers and reduce app churn using the insights and analysis provided by both the Apteligent and Leanplum solutions.
“It’s critical to address a poor app experience immediately – both by fixing the issue and reaching out to impacted users. Our studies have shown 30% of users will abandon a brand after a single poor experience,” said Andrew Levy, CSO and co-founder, Apteligent. “Now with the combination of Apteligent and Leanplum, mobile teams are empowered to reduce churn by immediately getting in front of those customers impacted by an app crash, a network issue, a third party SDK problem, or a sluggish user-interface. We’re very enthusiastic about how our partnership with Leanplum will raise the game for many mobile organizations.”
Combining Apteligent’s performance data with customers can now get a more robust picture of a user’s experience, preferences, and behaviors, as well as deep insight into app usage events, areas for improvement and direct user engagement.
"Mobile is all about building meaningful relationships with your users. When a user has a negative experience in your app, it impacts that relationship,” said Momchil Kyurkchiev, CEO and co-founder at Leanplum. “By combining Apteligent’s app performance data with Leanplum’s user behavioral data, mobile teams can win back users who have had negative app experiences, like app crashes. The holistic view of the user experience offered by Leanplum empowers mobile teams to automate messaging campaigns and filter engagement campaign reports, to ultimately drive more app engagement and ROI.”
For more information about the partnership please visit https://www.apteligent.com/2016/08/app-kpis-need-analyze-maybe-dont/
Apteligent provides tools that empower mobile developers and product managers to troubleshoot, prioritize, and resolve issues that damage their users’ app experience. Developers get detailed, real-time information to find and resolve crashes, freezes, and issues in key user flows. Product managers and KPI owners get global mobile industry and competitive insight to better plan and focus their mobile initiatives, as well as real-time visibility to app metrics that enable rapid issue detection, prioritization, and release-over-release app improvement. Apteligent is trusted by three of the top five credit card issuers, three of the top five media companies, three of the top five retailers, and two of the top three hotel chains with the success of their strategic mobile app initiatives. Learn more at www.apteligent.com.
Leanplum is the most complete mobile marketing platform, designed for intelligent action. Its integrated solution delivers meaningful engagement across messaging and the in-app experience. Leanplum offers Messaging, Automation, App Editing, Personalization, A/B Testing, and Analytics.
Top brands such as Expedia, Tesco, and Lyft trust Leanplum to create impactful relationships with their users. Leanplum was founded in 2012 by former Google engineers with years of experience in optimization and has received over $17MM in funding from top-tier VCs like Kleiner Perkins and Shasta Ventures. Discover more at https://www.leanplum.com.