NEW YORK--(BUSINESS WIRE)--aden + anais, creators of the original cotton muslin swaddling blankets, today announced that it has partnered with the number one parenting brand and network on YouTube, What’s Up Moms (WUM), on a first-of-its-kind branded product. Inspired by WUM’s warm and sunny logo, the limited edition silky soft swaddle is designed to bring comfort to babies and exceptional style to mom.
“We are thrilled to be able to partner with one of our favorite brands, whose silky soft swaddles are staples at our homes. We know our audience will love the quality, versatility and adorable pattern of the blanket as much as we do,” said What’s Up Moms co-founders, Elle Walker and Meg Resnikoff.
aden + anais’ silky soft muslin swaddle blanket combines breathability and versatility with oh-so-soft viscose made from bamboo, making it the most luxurious fabric to use on your baby’s delicate skin. The silky soft swaddle is also extremely versatile and can be used as a stroller cover, burp cloth, nursing cover and more.
- soft: pre-washed and stays soft wash after wash
- breathable: helps reduce the risk of overheating
- generous size: 47" x 47"
- easy to care for: machine washable
Raegan Moya-Jones, co-founder and CEO of aden + anais said, “I’ve been watching What’s Up Moms ever since they came on the scene and always loved the humor that they inject into parenting. I’m so happy that aden + anais was able to collaborate with them on their first branded product and hope that it is the first of many for them.”
Watch the exclusive What’s Up Moms video featuring the swaddle at: https://youtu.be/szTru_tFLe8.
The aden + anais x What’s Up Moms single silky soft swaddle retails for $18 and is available at www.adenandanais.com.
About aden + anais
Since 2006, aden + anais has brought the Australian legacy of cotton muslin to the forefront of modern baby care, offering signature products that combine comfort and safety with style and affordable prices. The award-winning collection includes a full range of multi-purpose swaddles, burpy bibs®, dream blankets™, sleeping bags, nursery bedding, muslin clothing and more. aden + anais has sold more than 25,000,000 swaddles in 65 countries worldwide. Brand co-founder and CEO Raegan Moya-Jones is recognized for bringing global awareness to the many benefits of swaddling and cotton muslin. She is the author of swaddle love, an entertaining and practical guide full of candid storytelling that explores the history, science, and techniques of swaddling. For more information on aden + anais, please visit www.adenandanais.com.
About What’s Up Moms
With 1.25 million+ subscribers and over 35 million views per month, What’s Up Moms (WUM) is the #1 parenting brand and network on YouTube, producing highly relatable how-to and short form comedic videos geared towards parents. WUM is known for creating premium quality branded content and partnerships with name brands such as Kohler, Fruit of the Loom, Disney, Motts, Glad and Tide for distribution across top-tier portals, social media and a growing network of mom influencers. Current programming includes parenting tips, family cooking, kids’ activities, mom hacks, DIY and comedic shorts. For more information, visit: www.whatsupmoms.com.