LOS ANGELES--(BUSINESS WIRE)--Triton Digital, a leading technology provider for the audio industry, today announced the integration of its audio advertising exchange, a2x, with global demand-side platform The Trade Desk, Inc. This integration provides The Trade Desk’s clients with the ability to add online audio from top-tier broadcasters and streaming music services to programmatic, omnichannel buys alongside video, TV, mobile, social, email and display for the first time.
“With its tremendous reach and ability to connect audience and brands in a personal and meaningful way, audio is an incredibly powerful and effective channel for our clients. The advanced targetability and global scale that a2x provides will bring significant value to our clients as they introduce digital audio into their programmatic buys,” said Tim Sims, VP of Inventory Partnerships at The Trade Desk. “We are pleased to collaborate with Triton Digital to add audio to our omnichannel offering.”
“We are thrilled to collaborate with The Trade Desk to integrate the premium audio inventory within a2x into their platform,” said John Rosso, President of Market Development at Triton Digital. “With an estimated 155 million monthly listeners in the U.S. alone in 2016, digital audio listenership is booming. The native, addressable, and highly-targetable nature of a2x audio inventory is the perfect complement to The Trade Desk’s programmatic omnichannel offering.”
Triton Digital’s digital audio ad exchange, a2x, enables the programmatic buying of targeted online and mobile audio ad inventory globally. Operating in 167 countries, the platform’s automated, exchange-driven method of buying and selling ad impressions facilitates precise targeting, eliminating waste and resulting in the highest efficacy for advertisers.
About Triton Digital
Triton Digital’s® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
About The Trade Desk
The Trade Desk is a technology company that empowers buyers of advertising. The Trade Desk provides a self-service platform that enables ad buyers to manage data-driven digital advertising campaigns using their own teams across various advertising formats, including display, video, and social, and on a multitude of devices, including computers, mobile devices, and connected TV. Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe, and Asia.