Technavio Announces Top Five Vendors in the Global Data Center Storage Market from 2016 to 2020

LONDON--()--Technavio has announced the top five leading vendors in their recent global data center storage market report until 2020. This research report also lists 25 other prominent vendors that are expected to impact the market during the forecast period.

Competitive vendor landscape

According to the report, competition among existing storage players is very high owing to the increase in data generated and processed by enterprises. Over the years, several innovations have been witnessed with regard to the scalability and performance of storage systems in data centers. The use of flash-based storage is increasing among data centers owing to increased business needs. Storage area network (SAN) is the commonly adopted storage system among data center operators, while network-attached storage (NAS) and direct-attached storage (DAS) systems are adopted less comparatively. The adoption criterion varies based on the business data processing needs.

“Almost all the vendors in the storage market offer SAN, NAS, and DAS storage with few already experiencing increased revenue through the use of flash-based storage systems and others continuing innovations in existing and advanced systems specific to business needs. EMC is the leading vendor in the storage space with a market share of 28%-30% because of the increased adoption of its storage portfolio products coupled with VMware solutions and SDS-enabled infrastructure offerings,” says Rajesh Kumar Panda, lead data center analyst from Technavio.

The competition in the market is increasing owing to the innovations in SDS, where EMC has an edge over VMware. In addition, the acquisition of EMC by Dell, which is currently in progress, will have a positive impact on the market in the forecast period as their market share would increase.

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Top five data center storage market vendors


Dell is one of the leading computing solutions providers. The company offers a wide range of client computing devices, servers for enterprise customers, and networking solutions. It also offers peripherals, including monitors, printers, and projectors.

On August 24, 2015, Dell introduced Datacenter Scalable Solutions (DSS), a new line of business within its Enterprise Solutions organization, designed to cater to web tech companies, telecommunications service providers, hosting companies, oil and gas companies, and research organizations.


EMC offers virtual infrastructure technologies, information infrastructure, solutions, and services for enterprise worldwide. It also provides security solutions and enterprise software and cloud solutions that include EMC Documentum portfolio, which offers information and content management. As of December 2015, the company generated revenue of USD 24.7 billion. It spent USD 3.17 billion on R&D.

The product revenues of each segment mentioned above decreased by 4% in 2015 compared to 2014. The information storage segment, through which the company offers NAS storage systems, witnessed a decreased product revenue of around 5% in 2015. This was because of the low demand for high-end traditional storage and unified and backup recovery products. In addition, the negative impact was because of the fluctuations in foreign currency. However, the company witnessed an increased demand for XtremIO, Isilon, and SDS.


HP was incorporated in 1947 and is headquartered in California, US. The company provides technologies, products, software, solutions, and services to individual consumers, small and medium-sized business, and large enterprises. It serves the government, healthcare, and education sectors.

The company's business operations are classified into seven business segments: personal systems, printing, enterprise services, enterprise group, software, HP financial services, and corporate investments. HP offers a variety of IT infrastructure and business solutions through reportable segments, including enterprise group.


IBM was established in 1911 and is headquartered in New York, US. It provides IT products and services, globally. As of December 2014, the company generated revenue of USD 81.74 billion.

On November 6, 2015, IBM acquired Cleversafe, a developer and provider of object-based storage products and software.


NetApp offers storage and data management solutions, including specialized hardware, software, and services related to storage management for open network environments. The company provides data management and storage offerings under various categories such as data storage systems, flash systems and technologies, and data management software.

In 2015, the net revenues of the company decreased by 3% compared to 2014 because of the decrease in product and software maintenance revenue. However, the company witnessed increased revenue from hardware maintenance and other services.

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770

Release Summary

Technavio has announced the top five leading vendors in their recent global data center storage market report until 2020.



Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770