SACRAMENTO, Calif.--(BUSINESS WIRE)--Save Our Water’s “Water Conservation: It’s For Life” summer public education campaign shifted into high gear this week with a full statewide marketing effort. Radio, digital and outdoor ads have launched throughout California. Messaging takes a positive approach to encourage Californians to continue to conserve and make permanent changes to save water as part of the “California Lifestyle.”
“This campaign aims to help Californians maintain their strong commitment to saving water by providing ideas, tools and inspiration to help make saving water an everyday habit,” said Jennifer Persike, Deputy Executive Director of External Affairs and Member Services of the Association of California Water Agencies. “‘Water Conservation: It’s For Life’ is also an umbrella effort that water agencies and communities around the state are using to encourage saving on the local level.”
“Water Conservation: It’s For Life” campaign elements include billboards, outdoor media, traditional and digital radio, and digital and social media efforts that will be seen and heard throughout the state. The campaign is designed to be utilized on the local level through Save Our Water’s enhanced conservation toolkit for water agencies and businesses. The toolkit – a great resource of collateral and tools available for free at www.saveourwater.com/toolkit – has a variety of campaign elements and designs that can be easily customized with logos and local information. Additional materials such as infographics, tip sheets, web and social media graphics, and posters have been uploaded to the site and are available for use throughout the state.
Save Our Water this week also unveiled a full Spanish-language version of its all-new website launched last month. The new websites are designed to help Californians find ideas, tips and other key information to make conservation a permanent part of their lifestyle. Throughout the drought, Save Our Water has aimed to give Californians tools and tips to help everyone easily conserve at home and at work, every day. Save Our Water connects with Californians on its Facebook page, Twitter and Instagram accounts.
Save Our Water is a statewide program aimed at helping Californians make permanent changes to reduce their everyday water use. Save Our Water is a partnership between the Association of California Water Agencies and the California Department of Water Resources.