MINNEAPOLIS--(BUSINESS WIRE)--Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, announced that it will exhibit at gamescom (www.gamescom-cologne.com), the largest global video games conference. The company’s exhibit stand (E024, Hall 4.1) will showcase its ecommerce solution for the games market (www.digitalriver.com/games). Show attendees can visit Digital River’s stand to explore how some of the most successful games companies are successfully combining monetization and globalization strategies. gamescom will take place Aug. 17-21, 2016, in the Cologne Congress Center in Cologne, Germany.
“With rising consumer demand for connected content coupled with continual advances in devices, platforms and technology, game developers are under constant pressure to evolve their monetization strategies. The challenge, however, is that many lack the ecommerce infrastructure necessary to effectively monetize on a global basis and across several types of business models,” said Jeremy Coker, group vice president of games and entertainment for Digital River. “gamescom is the perfect venue for discussing how developers can build international, cross-platform monetization strategies that keep pace with changing player preferences, variations in techniques and emerging opportunities, such as virtual reality ecommerce.”
The theme for gamescom 2016 is “Heroes in New Dimensions.” The event will focus on the current trends in the video games industry, such as virtual reality, e-sports and “the player as the designer,” as well as explore the future of digital entertainment and the digitalization of society. In 2015, gamescom logged more than 345,000 visitors from 96 countries.
About Digital River, Inc.
Backed by 20 years of ecommerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s cloud-based commerce, payments and marketing services to manage and grow their online businesses. Through these services, Digital River connects B2B and B2C digital products companies and branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.
Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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