PORTLAND, Ore.--(BUSINESS WIRE)--Digital Trends launched its PRO:TEST content series, a new collection of rigorous product tests and videos featuring some of the top celebrity talent across a variety of verticals. Pitting a bevy of gadgets and products against a battery of real-world tests with top athletes, musicians, chefs and super users, PRO:TEST goes beyond a product rating and taps into the pop culture collective to provide meaningful insights and honest impressions for an all-new audience. The first installment in the series taps NFL Defensive Rookie of the Year and Kansas City Chiefs cornerback Marcus Peters as he jukes, hurdles and sprints his way through a variety of wearable fitness trackers during a typical NFL-prep work-out.
“Creating all-new and engaging content has been a focus of Digital Trends since its inception, and PRO:TEST is just the latest way we as an editorial team are tapping into our readers’ passions to deliver content that’s meaningful and insightful,” said Jeremy Kaplan, Editor in Chief, DigitalTrends.com. “With the help of pro athletes, celebrity chefs and headline musicians, PRO:TEST will place Digital Trends into the pop-culture conversation and inspire our readers about technology in new way.”
Digital Trends is no stranger to engagement with top talent in its testing procedures. Earlier this year, the publication tapped NFL superstar Marshawn Lynch to help judge the prestigious Car Awards. Through these relationships, the brand aims to take the conversation about the world’s favorite technology to new heights with real-world scenarios that not only bring to life the benefits of new products but also engages with readers’ passions across a variety of interests.
PRO:TEST on Digital Trends will be a recurring feature, with a variety of pop-culture personalities testing off-the-shelf technology in real-time tests applicable to their areas of expertise.
For more information on Digital Trends’ PRO:TEST series, please visit www.digitaltrends.com.
About Digital Trends
Digital Trends is a leading consumer technology publisher helping people navigate an increasingly digital world. With easy-to-understand product reviews, entertaining news and videos, Digital Trends serves more than 24 million unique visitors each month. Digital Trends reaches 90 million tech influencers through their own media network, and its syndicate partners include Yahoo!, FOX News and more than 200 broadcast news stations. Digital Trends is headquartered in Portland, OR with offices in New York City, San Francisco, Los Angeles, Detroit, and Chicago. For more information, visit www.digitaltrends.com.
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