PITTSBURGH--(BUSINESS WIRE)--Bruster’s Real Ice Cream has found a great way to make something cool really hot for the final weeks of summer. The premium ice cream chain has paired new, limited-time Cayenne Chocolate Chunk with campfire favorite, S’Mores, for its “Sweet & Heat” August promotion.
Cayenne Chocolate Chunk is a chocolate based ice cream spiced with cayenne and cinnamon, then loaded up with chocolate chunks. Bruster’s knew cayenne and chocolate were a winning combination, but found a way to make it even better.
If it’s too hot to make s’mores over a campfire, Bruster’s is scooping its version of the family favorite. S’Mores mingles swirls of marshmallow with layers of graham cracker and chocolate chunks in chocolate ice cream.
“Introducing a new limited-time flavor and bringing back a popular one is intended to help maintain our great sales momentum as we head into fall,” said Jennie Brinker, Vice President of Marketing.
Through July, Bruster’s same-store sales are up 10.4 percent this year. The chain has posted 13 consecutive quarters of comp-sales growth.
Positioned as “A Scoop Above the Rest,” Bruster’s expects to add a total of 20 units this year, with eight already open.
Photos available at http://brusters.com/media/multimedia/
Bruster’s Real Ice Cream features 150 flavors of premium, handcrafted ice cream, yogurt, Italian ice and sorbet. Starting with a proprietary, home-style mix delivered fresh from the dairy, Certified Ice Cream Makers in each shop craft at least 24 flavors every day. There are nearly 200 independently owned locations in 19 states, Guyana and South Korea. Click here for franchise information.