NEW YORK--(BUSINESS WIRE)--SheKnows Media, a leading women’s media company with 79 million unique visitors per month* and a total reach of nearly 292 million social media fans, today announced its closing #BlogHer16: Experts Among Us keynote titled “NextGen Feminists in the Public Eye,” featuring actors Matt McGorry of “How to Get Away with Murder,” Jurnee Smollett-Bell, star of WGN America’s “Underground,” and U.S. women’s boxing champion Heather Hardy.
The panel, set to take place Aug. 6 at the JW Marriott L.A. LIVE, will be moderated by Jess Weiner, a social entrepreneur and the Chief Executive Officer of Talk to Jess, a consulting and strategy firm that advises global brands on the issues facing today’s women and girls.
Iconic beauty brand Dove will kick off the conference’s final segment with a closing keynote that will focus on the brand’s commitment to helping women and girls develop a positive relationship with beauty. Most recently, Dove launched the #MyBeautyMySay campaign to challenge the biased way women are represented in the media – particularly female athletes.
Too often, media commentary references a woman’s appearance in a way that diminishes her accomplishments and chips away at her confidence and holds her back. Unfortunately, this commentary is leaving a lasting impact on the next generation. Research shows 6 in 10 girls with low body-esteem are more likely to stop doing the things they love, including opting out of sports activities. Jen Bremner, Director of Marketing at Dove, will deliver the closing remarks with a strong call to action to empower the SheKnows Media community to have a say in the conversation and use their influence to tell the media to start reporting on female athletes’ achievements and to stop judging women by looks alone.
Following this inspiring keynote, the “NextGen Feminists in the Public Eye” panel discussion will then explore prominent millennials’ role in taking up the feminist advocacy torch and how these accomplished speakers are using their position in the public eye to be vocal advocates and evangelists for equality and justice.
The keynote theme is underscored by the results of Hatch, SheKnows Media’s mission-driven digital storytelling and media literacy program for tweens and teens, which has found over the course of dozens of workshops that Generation Z is passionate about gender equality issues. It is also based on findings from SheKnows Media’s new study, #TheFWord Study on Feminism, which revealed that while there are people who understand and agree with the stated goals of feminist advocacy but remain wary of being labeled as a “feminist” themselves, the millennial generation is wholeheartedly taking up the cause and claiming the label.
“Through our research, and what we’ve learned via Hatch, it’s clear that millennials and Generation Z are some of the most ardent advocates for feminist issues – from equal pay to reproductive rights to leadership opportunities for women,” said Samantha Skey, SheKnows Media’s President and Chief Revenue Officer. “We are excited to offer this panel as our closing keynote at #BlogHer16: Experts Among Us to ignite powerful conversation about how to make the movement more inclusive and relevant to all women and men.”
McGorry, Smollett-Bell, Hardy and Weiner join a line-up of impressive main stage speakers at #BlogHer16: Experts Among Us, including Kim Kardashian West, Aisha Tyler, Sheryl Crow, Sarah Michelle Gellar and Mayim Bialik. To view the full conference schedule or to register for #BlogHer16: Experts Among Us, click here.
More information about SheKnows Media can be found at corporate.sheknows.com.
* comScore, Media Metrix, Multiplatform Key Measures Report, May 2016, U.S.
About SheKnows Media
SheKnows Media is the number-one women’s lifestyle digital media company with 79 million unique visitors per month (comScore, Media Metrix, Multiplatform Key Measures Report, May 2016, U.S.) and 292 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, STYLECASTER.com and HelloFlo.com. SheKnows Media also organizes the conference #BlogHer16: Experts Among Us, the largest annual celebration of women online content creators, social media influencers and brand executives, taking place in Los Angeles, August 4-6, 2016. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles and Chicago. We also operate internationally in Canada, Australia and the United Kingdom.