STERLING, Va.--(BUSINESS WIRE)--Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, today announced that PlatformOne™ won the 2016 Digiday Signal Award for best data management platform. The Digiday Signal Awards recognize the best of marketing and advertising technology, from publisher-centric tools to analytics dashboard for digital marketers.
Selected for its efficiency and effectiveness, Neustar PlatformOne™ is an integrated marketing platform that enables marketers to identify, target, and measure audiences across virtually all channels and devices. PlatformOne™ provides a single view of consumers to improve conversion, optimize spend, and ultimately improve ROI.
“This award is a huge win for our whole team and a testament to the effectiveness of our data management platform. PlatformOne™ has helped brands, agencies and advertisers overcome business challenges and make data-driven decisions that result in satisfied customers and positive returns on investment,” said Brian Foster, Senior Vice President of Information Services, Neustar. “Receiving such an esteemed industry accolade from a panel of marketing and advertising heavyweights, speaks volumes to the quality of our data management platform and inspires our team to continue to develop industry-leading solutions that will help marketers navigate our connected world.”
The robust analytics capabilities of Neustar PlatformOne™ allow marketers to perform customer and prospect analysis, and develop custom segmentations using an identity foundation based on 220 million U.S. adults and 120 million households. That identity is comprised of accurate, verified, and continuously updated consumer information, which enables marketers to make real-time digital marketing decisions – all while respecting consumer privacy. With the consumer digital footprint being in constant flux, Neustar’s PlatformOne™ empowers marketers with data-driven insights needed for true one-to-one customer engagement through its segmentation, audience targeting, modeling and measurement capabilities.
The Digiday Signal Awards recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers. More information about the Digiday Signal Awards can be viewed here. The Digiday Signal Award gala will take place on November 17, 2016 at the Edison Ballroom in New York City.
Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar (NYSE: NSR) isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results. As one of the few companies capable of knowing with certainty who is on the other end of every interaction, we’re trusted by the world’s great brands to make critical decisions some 20 billion times a day. We help marketers send timely and relevant messages to the right people. Because we can authoritatively tell a client exactly who is calling or connecting with them, we make critical real-time responses possible. And the same comprehensive information that enables our clients to direct and manage orders also stops attackers. We know when someone isn’t who they claim to be, which helps stop fraud and denial of service before they’re a problem. Because we’re also an experienced manager of some of the world’s most complex databases, we help clients control their online identity, registering and protecting their domain name, and routing traffic to the correct network address. By linking the most essential information with the people who depend on it, we provide more than 12,000 clients worldwide with decisions—not just data. More information is available at http://www.neustar.biz