COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar titled Q4 Countdown: Refining Your SEM and SEO Strategy to Drive Results This Holiday. The event will take place Thursday, August 11, at 2:00 p.m. ET and will feature Merkle speakers Adam Audette, SVP of SEO and Ryan Gibson, EVP of Marketing Strategy.
“As advertisers, we’ve trained consumers to research their holiday deals early and time their purchases to take advantage of the holiday savings. Understanding these trends is key to planning for the Holiday season from a media purchase perspective,” said Gibson.
For retailers, the December holiday season is the busiest time of the year, when investments and potential sales are both at their peak. For competitive advantage, this session will encourage marketers to take a critical look at Q4 marketing plans and will provide actionable strategies for improved results this holiday season. During the webinar, attendees will learn:
- Ways to leverage new and existing content assets to optimize for instant answers in Google
- Key holiday shopping trends that will help identify when to publish updates in-market
- How to build rich snippets with structured data into search results
- Strategies to improve SERP presence for local searches and help customers find you (and your stores)
- Specifics on using mobile-first strategies including app indexing, deep linking, and mobile content
Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights. When combined with its strength in performance media, Merkle creates customer experiences that drive improved marketing performance and shareholder value. With more than 3,400 employees, the privately held corporation is headquartered in Columbia, Maryland with 15 additional offices in the US and offices in Barcelona, London, Shanghai, and Nanjing. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com