SAN JOSE, Calif.--(BUSINESS WIRE)--Immersion Corp. (NASDAQ:IMMR), the leading developer and licensor of touch feedback technology, today announced the launch of TouchSense Premium® and TouchSense Lite®, two new products aimed at providing OEMs more options for implementing Immersion’s TouchSense® technology in Android mobile devices. TouchSense technology enables device manufacturers, app developers and UX designers to design high-quality, power-efficient tactile effects that enhance the user experience for mobile apps and device UI.
Immersion launched TouchSense Premium and TouchSense Lite to address the various business goals and production constraints of device manufacturers, making haptics more accessible and affordable to implement in a wide range of devices. While OEMs designing high-end mobile handsets require high-fidelity effects, many are looking for a more affordable solution to enable high-quality haptic effects for their lower-end devices.
“Mobile phone manufacturers have a range of products from feature rich, premium phones to mid-tier and utility phones. Until now Immersion has offered a high-fidelity, haptic solution primarily used on the most premium phones,” said Todd Whitaker, VP of Product Management and Marketing at Immersion. “With the introduction of TouchSense Lite, we now have an offering that is both lower cost as well as much easier to integrate for mid-tier and utility phone models. In addition, with the introduction of TouchSense Premium, we have added pressure sensing capabilities as a standard capability to our highest fidelity flagship offering. These two products enable phone manufacturers to offer consistent, high-quality haptics across their product lines.”
For high-end mobile devices, TouchSense Premium is the best-in-class solution offering the highest quality haptics available. This solution includes effect customization services and onsite haptics design and software technical support, with HD and multi-actuator options offered as add-on modules. TouchSense Premium will also support Pressure Haptics, an emerging feature in many premium handsets.
For mid- to low-end devices, TouchSense Lite is a turn-key, cost-efficient offering for enabling quality haptics using a pre-designed library of tactile effects. This solution is easier to integrate as it is implemented at a different level of the software stack, and packages predefined built-in effect sets tuned for a range of hardware configurations in the mobile market. Integration recommendations and haptic design best practices are also included in the product package to facilitate implementation.
Whereas projects using TouchSense Lite can be executed almost independently from Immersion, OEMs who choose TouchSense Premium will have the option of working directly with Immersion to achieve optimized haptic experiences through effect customization and UI analysis, hardware tuning and software integration services.
For more information on TouchSense technology visit: http://www.immersion.com/products-services/.
About Immersion (www.immersion.com)
Immersion Corporation (NASDAQ: IMMR) is the leading innovator of touch feedback technology, also known as haptics. The company provides technology solutions for creating immersive and realistic experiences that enhance digital interactions by engaging users’ sense of touch. With more than 2,200 issued or pending patents, Immersion's technology has been adopted in more than 3 billion digital devices, and provides haptics in mobile, automotive, advertising, gaming, medical and consumer electronics products. Immersion is headquartered in San Jose, California with offices worldwide. Learn more at www.immersion.com.
This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.
All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding the launch and potential benefits of Immersion's TouchSense Premium and TouchSense Lite solutions.
Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: delay in or failure to achieve adoption and incorporation of haptic touch feedback in mobile devices; unanticipated difficulties and challenges encountered in implementation efforts by Immersion's licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; and lack of market demand for Immersion's technologies, including technologies related to mobile devices. Many of these risks and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-Q, which is on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.
Immersion, the Immersion logo, TouchSense, TouchSense Premium and TouchSense Lite are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.
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