LONDON--(BUSINESS WIRE)--Technavio’s latest report on the global built-in dishwashers market provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
Poonam Saini, lead analyst from Technavio, specializing in research on retail goods and services sector, says, “The global home appliance market is growing due to the increase in labor cost and availability of affordable home appliances, busier lifestyles, and the need for technologically advanced products, along with evolving consumer preferences that demand more user-friendly, energy-efficient, and smart appliances.”
The top three emerging trends driving the global built-in dishwashers market according to Technavio consumer and retail research analysts are:
- Customization of built-in dishwashers
- Drawer and wall format compact built-in dishwashers increasing second purchases
- Superior design elements for built-in dishwashers
Customization of built-in dishwashers
“To address the varying demands of the population in different countries, players are focusing on introducing customized built-in dishwashers according to the specific needs of specific countries. Companies like Bosch are introducing built-in dishwashers for emerging countries like India, where the cooking style requires the use of more oil and spices, and thereby dishwashers have to be more efficient,” according to Poonam.
Companies are also introducing customized built-in dishwashers in terms of automatic load recognition and racks for different types of dishes like plates and glasses on several levels. As such, features such as larger capacity, provision of loading different sizes of dishes, and flexibility to wash smaller loads are helping to make built-in dishwashers more user-friendly and convenient. Manufacturers are also adding additional sensors for detecting variations in water pressure and special programs so that delicate glasses and valuable crockery can be cleaned with the necessary degree of care.
Drawer and wall format compact built-in dishwashers increasing second purchases
The availability of drawer and wall format compact built-in dishwashers are encouraging the luxury consumer segment to make second purchases in developed markets. As these drawer and wall format compact built-in dishwashers are smaller in size than regular built-in dishwashers, and are ideal for small loads, especially for consumers living in single households, they are encouraging second purchases. Currently, most brands are focusing more strongly on design and look of dishwasher models. Drawer and wall format compact built-in dishwashers are designed with flexible interior arrangement and auto programs for washing smaller loads.
Wall dishwashers are very easy to open and close, which makes operating them almost effortless from the consumers' perspective. Drawer dishwashers, on the other hand, have large capacity to hold large pots and pans, and hence utilize the space fully without wasting energy or water, as these machines require less of both. While Baumatic is popular for wall compact built-in dishwashers, KitchenAid offers drawer compact built-in dishwashers.
Superior design elements for built-in dishwashers
“Consumers today are not just concerned about the function of an appliance but also with the way it looks in terms of design, and are ready to pay even a little extra if the appliance is matching the décor of their kitchens. To cater to such demands, companies are incorporating superior design elements such as LED touch panels, sleek look, flexible interior layout, push drawers, and different color options. These features differentiate these built-in dishwashers from the regular dishwashers available in the market. Players are increasingly trying to enrich their built-in dishwashers' portfolio with new and innovative products,” adds Poonam.
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