REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today announced enhancements to its programmatic marketing solution that combine dynamic creative capabilities with Rocket Fuel’s Moment Scoring technology, allowing travel and retail customers to not just reach the right person at the right time with the right message, but dynamically present the right products in a single ad for each consumer.
Each dynamic creative ad features the company’s new Smart Grid technology, which determines what creative elements to serve in a specific ad and how to display the content within a given ad size. Rocket Fuel’s Smart Grid helps marketers make the most of every impression opportunity by providing flexible and scalable layouts for each impression and ad format, allowing for automatic ad creation in 36 sizes, with millions of creative variations. The company’s dynamic creative solution uses unified profiles to optimize campaigns across devices, driving precise and personalized creative for every device and moment.
Customers currently beta testing the solution include Tommie Copper, ShopAtHome.com, Under Armour and agency partner Booyah.
“Rocket Fuel’s cross-device and dynamic creative solutions have significantly extended our mobile reach and conversions,” said Dimitri Arts, senior manager e-Commerce Europe, Under Armour. “Since launching campaigns with both solutions, we’ve been able to blend brand exposure, seasonality and dynamic creative output to maximize product revenue in real-time. At Under Armour, our mission is to make all athletes better through passion, design and the relentless pursuit of innovation. We’re pleased to work with a partner like Rocket Fuel who aligns with that mission and provides us with innovative solutions to extend our brand and drive greater conversion through creative design."
“We have been running combined cross-device and dynamic creative campaigns with Rocket Fuel for a consumer packaged goods customer since March 2016,” said Katie Holdsworth, vice president at Booyah Advertising. “We had been running dynamic creative with a competitor, but since switching to Rocket Fuel we’ve seen significant improvements not only in retargeting performance, but prospecting conversions as well. With this new dynamic creative solution to offer, we are now able to bring highly dynamic, easy to use creative optimization to our customers. It’s a great differentiator for us and we applaud Rocket Fuel for bringing such a flexible, scalable solution to market.”
“Our agency partners and their retail and travel customers require well honed messages that deliver the right products at the right moment of influence to the right person," said Simon Hayhurst, SVP of product and business development at Rocket Fuel. “In the last eight months, Rocket Fuel has worked with over 85 retail and travel advertisers to launch more than 120 campaigns using this turnkey and scalable product. Our dynamic creative solution takes the guesswork out of what message or product to show in an ad, because now our Moment Scoring technology not only enables our partners to reach consumers in the moments that matter, but also chooses what products to show.”
Internal Rocket Fuel studies found dynamic creative ads have a 44 percent higher click-through rate than static ads and customers experienced, on average, a 46 percent lower CPA.1 Rocket Fuel’s dynamic creative solution is currently available to all managed service customers and will be available in the DSP later this year.
About Rocket Fuel
Rocket Fuel applies artificial intelligence and big data to predict the potential of every moment and make marketing more meaningful and accountable. Headquartered in Redwood City, California, the company has more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." Rocket Fuel, the Rocket Fuel logo, Moment Scoring, Advertising That Learns and Marketing That Learns are trademarks or registered trademarks of Rocket Fuel Inc. in the United States and other countries.
1 *Source: Rocket Fuel controlled A/B test saw 46% lower cost per acquisition when comparing standard banners vs. Rocket Fuel Dynamic Creative across 9 campaigns ranging in duration from 2-37 weeks between February 2015 – June 2016.