REDWOOD CITY, Calif.--(BUSINESS WIRE)--Shopkick, the leading shopping app that makes in-store shopping more personal and rewarding, has announced a new partnership with specialty women's fashion apparel and accessories retailer New York & Company. In over 170 New York & Company stores across the country, the company’s fashion-forward customers can now earn “Kicks” for walking in, visiting the dressing room, and making purchases in-store.
“We are constantly gathering feedback from our customers, and know that they are increasingly interacting with our brand via mobile and digital,” said Greg Scott, Chief Executive Officer, New York & Company. “By partnering with shopkick, we will drive incremental sales by bringing both new customers into our stores, as well as inspiring our existing loyal customer base to visit our locations more often.”
With this partnership, shopkick will install at least two shopBeacon devices in participating New York & Company stores – one at the front door to reward customers for the simple act of visiting the store, and another at the dressing rooms, to reward customers for trying on clothing. New York & Company’s affordable apparel and accessories are targeted to fashion-conscious females, who are interested in receiving rewards as well as information on deals, fashion trends and more. Shopkick’s mobile app and in-store beacon technology is a way to reach these shoppers with contextually relevant content and engaging in-store experiences.
“New York & Company is helping to create the in-store experience of the future by utilizing digital marketing tools to make shopping more personal and rewarding,” said shopkick Chief Executive Officer, Bill Demas. “Consumers want to be rewarded for their everyday shopping behaviors, while retailers want to increase consumer loyalty and foot traffic to their stores. Shopkick’s large-scale user base, proprietary location technology and personalized app experience positions us as the mobile shopping platform of choice for top brands, retailers and consumers.”
Shopkick’s partnership with New York & Company is the latest addition to a large and growing roster of retail partners, including American Eagle Outfitters, Best Buy, Macy's, Marshalls, Micro Center, TJ Maxx, and more.
About shopkick, Inc.
Shopkick is the #1 mobile shopping app in the United States as ranked by Nielsen. We create an ecosystem of consumers, brands, and retailers driving value and insights for each. Some of our leading retail and brand partners include, American Eagle Outfitters, Best Buy, Macy’s, TJ Maxx, Clorox, Nestle, P&G and Unilever, among others. Shopkick is available for free in the App Store and on Google Play.
About New York & Company, Inc.
New York & Company, Inc. is a specialty retailer of women's fashion apparel and accessories, and the modern wear-to-work destination for women, providing perfectly fitting pants and NY Style that is feminine, polished, on-trend and versatile – all at compelling values. The Company's proprietary branded New York & Company® merchandise is sold exclusively through its national network of retail stores and online at www.NYandCompany.com.