BARCELONA, Spain--(BUSINESS WIRE)--Marfeel, a mobile ad technology provider that’s revolutionizing the way publishers create, optimize, and monetize mobile websites, has been named one of Google’s Certified Publishing Partners, reflecting Marfeel’s excellence with Google tools and products and marking the next level in a growing business relationship. Marfeel’s partnership incudes being an official collaborator in Google’s Accelerated Mobile Page (AMP) project following the company’s introduction of its own game-changing AMP technology. Marfeel was the first to announce a unique AMP-compatibility solution, which can be implemented to publishers’ mobile sites within minutes.
The Certified Publishing Partner designation signifies Marfeel’s strength as an ad-tech platform, its expertise in managing mobile marketing campaigns, and its history of consistently earning customer satisfaction. By selecting Marfeel as a technology partner, Google recognizes the company’s proven success in optimizing mobile publisher websites and monetization campaigns, with industry best practices as well as Google best practices, and endorses the company as an industry-leading resource for mobile publishers.
With the new partner status, Google distinguishes Marfeel as a certified expert on the mobile web marketing technology. By working directly with Google, Marfeel now has immediate access to all Google trainings and product updates. Yearly certification exams administered by Google help ensure that Marfeel remains up-to-date on Google technology, to the ongoing benefit of its customers. A graphic badge identifies the company as a trusted Google Partner.
“It’s gratifying to see an iconic Internet leader like Google acknowledges and supports our 360-degree mobile solution,” says Marfeel co-founder and COO Juan Margenat. “Our Google AMP compatible technology is a perfect example of the way Marfeel’s dynamic, progressive platform encompasses the latest developments in mobile technology. DoubleClick’s Ad Exchange, AMP and other mobile marketing solutions have been an integral part of Marfeel’s in-house developed SSP and we’re proud to engage with Google on these initiatives and looking forward to a broader partnership on future innovations that are certain to grow from our relationship.”
With a one-step, five-minute process, Marfeel’s proprietary AMP solution instantly optimizes all articles on all of a publisher’s mobile web properties, including historical archives along with current and future content. Since Google assesses site speed when ranking web pages, AMP compatibility helps publishers dramatically improve their search engine optimization results simultaneously across all sites. Further, Marfeel’s technology enables deep linking into publishers’ mobile properties, moving traffic directly to publishers’ websites and giving them access to valuable, previously unavailable user data. New Marfeel customers are automatically AMP-ready, while Marfeel provides the solution to its existing customers by simply implementing a small line of code into their web properties.
Marfeel is an ad tech platform that revolutionizes the way publishers create, optimize and monetize mobile websites. Marfeel’s proprietary technology analyzes publishers’ unique audience—user habits, behavior and usage patterns—and dynamically adjusts the mobile site layout to maximize readership, engagement, page views, loading time, and ultimately ad revenue. Marfeel’s exclusive partnerships with over 20,000 global ad networks and exchanges ensures top-paying ads from premium advertisers. Marfeel’s mobile website conversion and monetization solution has been recognized by Google, forming a strategic partnership with the search engine. Selected Marfeel customers include: MensHealth (FR), National Geographic (FR), Dennis Publishing (US/UK), Elle (MX), Cosmopolitan (RO), ABC (US) and PopSugar (US). Marfeel is backed by strategic investors Nauta Capital, BDMI and Elaia Partners.
To learn more about Marfeel, please visit www.marfeel.com.