LOS ANGELES--(BUSINESS WIRE)--Sandler
Partners, America’s Fastest Growing Distributor of Connectivity &
Cloud Services, announced today that it has acquired X4
Solutions, a master agency based in the Midwest. The acquisition
firmly positions Sandler Partners as the second largest telecom and
cloud services master agency in the nation. Together, the companies
serve more than 4,000 sales partners in the West, Northwest, Southwest
and Midwest. The combined company will generate approximately $65
million in revenue this year.
Terms of the deal are not being disclosed.
“X4 is a respected company in our space that shares our values of personalized service and support for our sales partners,” said Alan Sandler, founder and managing partner for Sandler Partners. “This deal generates significant value for Sandler Partners and X4 sales partners and their customers, including stronger provider contracts, a broader and more robust portfolio, additional layers of support and a larger footprint.
“Additionally, this transaction enhances our ability to help sales partners that are currently serving enterprise customers. We also want to help our providers to reach and communicate their value proposition to our agent partners who can in turn deliver comprehensive connectivity and cloud solutions.
“And while this transaction helps to cement our company’s position in the enterprise market, it also solidifies our support for our partners’ core customers in the small and medium business segment. We remain strongly positioned to help our partners win business and deliver solutions regardless of customer size, for needs that are complex or transactional, across any business vertical.”
Following the acquisition, X4 President Curt Allen will become president of channel for Sandler Partners. In addition to benefits of scope and scale, he sees the pairing of Sandler Partners and X4 as an opportunity for the companies to leverage their reach to deliver a higher level of support for the complex solutions that will drive success for sales partners moving forward.
“The combination of Sandler Partners and X4 will be able to offer sales partners even more resources to deliver best-in-class telecom and cloud solutions, packaged in partner programs designed to fit each of their unique business models,” Allen said. “Our combined provider portfolio offers more options for our sales partners to deliver the cloud and connectivity solutions their customers demand. In addition, our respective teams will continue to serve our sales partners and their customers to drive both technical and financial success today and in the future.”
The deal marks a turning point for Sandler Partners, which has ridden strong organic growth to become the fastest growing company of its type.
“We’ve always grown organically, and we still have a very strong organic growth engine that will continue to power significant growth for our company,” said Sandler. “However, we are actively looking for other companies and agencies that would benefit the partner and customer ecosystem and integrate with our culture.”
Ben Bronston - Telecom/IT/Cloud Lawyer represented Sandler Partners in connection with this transaction.
Note to media: An FAQs document is available by request.
About X4 Solutions
X4 Solutions was formed in 2004 by three telecom organizations that recognized the evolution of the telecom industry required the need for consulting firms to help companies manage the complexities of acquiring telecom services. X4 answered this demand with a master agency that could build interactions with key service providers and excel at building long-lasting, viable relationships. For more than a decade, these same relationships have allowed X4 to provide the best technology solutions in the marketplace to its sales partners while ensuring that their customers have a remarkable care experience. The sales, operations and management team at X4 consistently interacts with each and every service provider, ensuring that core offerings continue to evolve with innovation through its network of more than 70+ carriers, 300 data centers worldwide and dozens of cloud services providers. For more information, visit www.X4solutions.com.
About Sandler Partners
Sandler Partners is America’s Fastest Growing Distributor of Connectivity & Cloud Services. In 2015, Sandler Partners was named to the Inc. 5000 list of America’s Fastest Growing Private Companies for the sixth straight year. Over the years, we expanded beyond our telecom roots to also deliver best-in-class cloud, colo, mobility and continuity solutions from 100+ suppliers through a network of 3,400+ expert technology sales partners — agents, VARs and MSPs — to thousands of small, medium and enterprise organizations nationwide. For more information, visit www.sandlerpartners.com.