H&M’s For Every Victory Campaign Film Celebrates Personal Achievements

NEW YORK--()--H&M’s For Every Victory campaign film celebrates the power of sports and self-belief to transform people’s lives. The film is released to coincide with the For Every Victory sports-collection which is available in stores and online this week.

“I truly believe in the power of sports to bring positive change to people’s lives. This is why I’m so proud to be part of the For Every Victory campaign, because it reminds me of the strength and bravery of people around the world to be their authentic selves and overcome any obstacles that may come their way,” says Caitlyn Jenner, former Olympic decathlon gold medallist who dared to stand up for her true identity and is starring in the film.

The film also includes characters such as Chelsea Warner, a gymnast who has never let Down syndrome halt her progress; surfer Mike Coots who still takes to his board even though he lost his leg in a shark attack and boxer Namibia Flores who has fought against prejudice to pursue her dreams. The film also features the rugby team King Cross Steelers, which has helped change perceptions about sexual orientation and sports; a female skate crew who think of their sport as a universal language and a form of creative expression; and Jose Aballi who won’t let any obstacles stop his dream of becoming a professional baseball player.

For the campaign film, click here.

For behind the scenes images, click here.

For an interview with Caitlyn Jenner, click here.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has more than 4,000 stores in 62 markets including franchise markets. In 2015, sales including VAT were SEK 210 billion and the number of employees is more than 148,000. For further information, visit hm.com.

Contacts

H&M
Marybeth Schmitt, 646-336-3200
Mediarelations.US@hm.com
or
Paul Wilmot Communications
Gina Folin, 212-206-7447
GFolin@paulwilmot.com

Release Summary

H&M’S FOR EVERY VICTORY CAMPAIGN FILM CELEBRATES PERSONAL ACHIEVEMENTS

Contacts

H&M
Marybeth Schmitt, 646-336-3200
Mediarelations.US@hm.com
or
Paul Wilmot Communications
Gina Folin, 212-206-7447
GFolin@paulwilmot.com