GOLETA, Calif.--(BUSINESS WIRE)--Sanuk®, a division of Deckers Brands (NYSE:DECK), announces the release of a collaborative footwear collection designed with globally recognized artist and Sanuk Brand Ambassador, Susan Wickstrand. Dubbed the “Aloha Series”, the collection introduces three limited edition designs for women: two variations of Sanuk’s top-selling Yoga Sling and an updated take to slip-on model, the Pair O Sail. Ranging in price from $45 - $60, the Sanuk x Susan Wickstrand Aloha Series is available now at specialty retailers, Sanuk stores and online at Sanuk.com.
“We are excited to partner with Susan as her signature aesthetic brings a fun, patterned spin to some of our most popular women’s silhouettes,” said Anders Bergstrom, director of marketing for Sanuk. “A longtime brand ambassador, working with Susan in this collaborative capacity was a natural fit and the resulting products offer unique choices for our loyal consumers.”
Known as the “Queen of Collage”, Wickstrand draws inspiration from her California roots to create vibrant artworks across mediums. From oil and acrylics, to wax collages on wood panels, Susan’s passion has been professionally captured for more than 25 years. For the Aloha Series collection, Susan created two custom patterns for Sanuk inspired by her collage work: an orchid bloom print and a colorful, palm tree design emblazoned with the moniker of Susan and Sanuk’s shared home in California.
The Yoga Sling silhouette is offered in both the orchid and the California patterns. The brand’s perennial favorite sandal, the Yoga Sling features a two-way stretch knit upper and a footbed built from real yoga mat material for top-level comfort. The Pair O Sail is available with the California patterned upper. The design is an easy slip-on boat shoe with a soft enzyme washed canvas upper. The Pair O Sail features Sanuk’s signature Yoga Mat drop in comfort and an ultra-flexible rubber cupsole for increased durability.
For more information on the Sanuk x Susan Wickstrand “Aloha Series” Collection, please visit Sanuk.com.
From its early roots in Southern California surf culture, to the global lifestyle brand it is today; Sanuk® continues to deliver lo-fi innovation and comfort through its full range of footwear for men, women and kids. Founded in 1997, the brand takes its name from the Thai word for “fun” and continues to stay true to its “Smile…Pass It On” attitude. Taking cues from its iconic Sidewalk Surfer®, the first-ever shoe/sandal hybrid, the brand has expanded into vulcanized footwear and street-style-inspired casual canvas. As part of Deckers Brands, Sanuk currently owns and operates two freestanding stores and is sold in over 40 countries worldwide. For more information please visit www.sanuk.com or follow @sanukfootwear. #SmilePassItOn
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, HOKA ONE ONE® and Koolaburra®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stories, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
About Susan Wickstrand
“Queen of Collage” Susan Wickstrand, a local Encinitas artist, was raised in La Jolla, CA. Since graduating from USC with a Bachelor of Fine Arts Degree, she has been a professional full-time artist for over 25 years and has exhibited extensively throughout the U.S. and abroad. Susan’s multi-medium artwork can be found on the walls of all Greenroom Galleries in Hawaii and Japan, Bliss 101 in Encinitas, and various T.V. shows including ABC’s Emmy-winning “Modern Family,” “Parenthood” and “MTV Real World.” Her best-selling pieces can be found globally on iPhones and iPad cases, hats, pouches, apparel, skate decks and surfboards. Most recently, Susan has become a Brand Ambassador for Sanuk, working with the brand to design footwear inspired by her Californian roots. For more information, please www.susanwickstrand.etsy.com or follow @SWickstrand.