SEAFORD, Del.--(BUSINESS WIRE)--Allen Harim, a leading producer and processor of chicken in the Eastern United States, has established an exclusive partnership with C&S Wholesale Grocers, to distribute its signature Nature’s Sensation® brand of No Antibiotics Ever, 100 percent vegetarian fed chicken to independent grocers nationwide.
“This partnership positions our company for tremendous growth moving forward,” said Jack Coleman, senior director of sales and marketing for Allen Harim. “This is the largest and most progressive distributor in the marketplace so we are excited to see how this partnership will enhance our reach.”
Allen Harim is one of the first companies in the nation to announce that its signature Nature’s Sensation® brand is raised with no antibiotics ever. The company has also moved to a 100 percent vegetarian feed, to meet rising consumer demand for quality, fresh and healthy poultry products. A new logo and packaging that highlights these changes were unveiled recently across the Northeast and Mid-Atlantic.
“We are very excited about this partnership with Allen,” said Jason Lindsey, National Poultry Buyer for C&S Wholesale Grocers. “They are a great partner in this and give us the ability to provide a never ever program to all of our customers in this growing category.”
Allen Harim has grown the Nature’s Sensation® product line by more than 80 percent in the last year, and Coleman expects similar growth this year with the addition of new product offerings and private label partnerships. The company plans to continue expansion of the premium brand into other categories throughout 2016.
Nature’s Sensation® is one of three brands of poultry available through Allen Harim including Allen Harim traditional and Halal certified brands. All products are 100 percent vegetarian fed, with no added steroids or hormones, and are hand-raised on family farms.
About C&S Wholesale Grocers
C&S, based in Keene, New Hampshire, is the largest wholesale grocery supply company in the U.S. and the lead supply chain company in the food industry. They operate regional distribution centers where they receive products from food and grocery companies and ship them to supermarkets and other institutions. Currently, C&S serves about 6,500 stores from more than 50 locations in 15 states. Among their customers are many of America's best known companies, including Stop & Shop, Giant of Carlisle, Giant of Landover, BI-LO/Winn-Dixie, Safeway, and Target.
About Allen Harim Foods, LLC
Allen Harim combines an approach to growing the healthiest chicken possible with a commitment to implementing the latest technology for the continuous improvement of all processes. Headquartered in Seaford, Delaware, Allen Harim operates a chicken processing facility in Harbeson, Delaware; breeding operations in Liberty, North Carolina; a hatchery in Dagsboro, Delaware, and a hatchery and feed mill in Seaford. The company employs more than 1,600 people in the United States, as well as more than 230 independent growers and 20 company farms across Delmarva.