Soccer’s Premier League Picks ECAL Sports Fan Calendar Marketing Tool

World’s Top Soccer League Adopts Innovative Fan Engagement and Sales Tool

NEW YORK & MELBOURNE, Australia--()--ECAL (, the world’s first calendar-based marketing technology for consumer interaction, engagement and sales, has been selected by Premier League, the most-watched soccer league in the world, to engage its global fan base and facilitate “tune-in.”

Promoted as the “Premier League Digital Calendar,” the feature allows fans to select their favorite team schedules and receive ‘rich’ and up-to-date game entries in their personal digital calendar – on mobile or desktop.

With a call to fans to “Experience it Live,” game entries are customized to feature regional TV broadcast details specific to your location, the official match hashtag, and direct access to the live Match Centre and Tickets.

Rich with latest technology advancements, this ECAL implementation features AA Accessibility compliance, under/over age 13 compliance, and smart data syncing to enrich CRM. Additionally, there are displays in 14 languages, including Chinese, Japanese, Korean, Thai, French, German, Spanish and Portuguese, which allow Premier League to better serve its growing global fan base.

Integrated onto the new Premier League website and promoted via social channels and news releases, the Premier League Digital Calendar will also be integrated into the League’s official mobile apps.

Premier League joins ECAL’s roster of 300-plus global sports and entertainment customers, including Live Nation Ticketmaster, Major League Soccer (MLS), NFL teams (New England Patriots, Washington Redskins), NBA teams (Boston Celtics, Indiana Pacers), Olympic Sports, College Sports (US), The FA, Tottenham Hotspur (UK), AFL teams, NRL teams, Cricket Australia, Football Australia and National Basketball League (AUS).

“ECAL’s calendar marketing partnership with Premier League will give football fans worldwide the ability to connect and interact with games at precisely the right time straight from their calendar, so they never miss a moment,” said Patrick Barrett, Founder & CEO of ECAL. “Fans will benefit from seamless access to the live Match Centre, to follow socially via Twitter and even to get to the game with a direct link to tickets. Premier League can now communicate their schedules better in order to engage fans across the globe, to know and understand their audience, to more deeply engage fans, and drive new revenues.”

For fans, the Premier League Digital Calendar by ECAL is free to use and available now at: Premier League’s mobile apps will be updated to include the feature prior to the start of the new season in August 2016.

The Premier League is the most-watched football league in the world, broadcast in 212 territories to 643 million homes and a potential TV audience of 4.7 billion people.

ECAL delivers an information-rich marketing and communications platform with in-depth customer data that is retained exclusively by the client. Highly scalable and customizable by clients, the ECAL “Add to Calendar” features can be deployed across all digital channels, including web, mobile, apps, social and email. The ECAL dynamic calendar marketing platform is the world’s first purpose-developed marketing system of its type offering marketers a powerful new communications tool to add to their marketing mix, with strong focus on data, insights and CRM.

About ECAL
ECAL, founded by technology entrepreneur Patrick Barrett in 2010, is the world’s first purpose-built calendar marketing platform delivering ‘rich’ communications to the personal calendars of users. It has been adopted by over 300 major brands, including Live Nation Ticketmaster, NFL and NBA teams, MLS, College sports, plus leaders in broadcast media, education, retail, conferences and banking industries.

ECAL is globally headquartered in Melbourne with US headquarters in New York; company advisors include: Chris Bernard (US) of Microsoft; David Riemer (US), formerly of Yahoo and J. Walter Thompson; and Simon Raik-Allen, current Chief Technology Officer at MYOB. Directors include Larry Kestelman, founder of Dodo Internet; Matt McCann, former CEO at CompareTheMarket (former Director/CEO at iSelect, Shazam, and Allens Arthur Robinson lawyers); and Ilya Frolov (Founding Partner at Oxygen Ventures).


PRA Public Relations
Pam Abrahamsson, 1-503-298-9749

Release Summary

ECAL, the world’s first calendar-based marketing technology solution, has been selected by Premier League, the world’s top soccer league, as a sports marketing and customer engagement tool.


PRA Public Relations
Pam Abrahamsson, 1-503-298-9749