DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "United States Sports Drink Market - By Type, Application and Geography-Market Shares, Forecasts and Trends (2015 2020)" report to their offering.
The US sports drink market was USD 842.0 million in 2015 and is expected to reach at USD 1035.2 million by the end of 2020. The expected CAGR of US sports drink market is 4.2% for the forecast period 2015-2020. Sports drinks are beverages which are substituted for water and electrolytes in an athlete's body. Sports drinks are meant to restore the fluid lost during training, competition or physical activities.
Rising demand for sports drink from athletes and millennial generation is driving the market. The marketers are targeting different age groups like teenagers and young adults. This shift of target consumers from athletes to the consumers belonging to different age groups has emanated an increase in the demand for the sports drinks.
Sports drinks are further segmented into Isotonic, Hypotonic & Hypertonic which are categorized for the higher or lower concentrations similar to the human body. The main ingredients used in sports drinks are sugar, electrolytes and vitamins. The major market drawing attention ingredient are the minerals which helps in replenishing the lost electrolytes during the workout or sports activities.
Innovation of new flavors with health benefits is a major driving factor of the market. Investments in the positioning of the products and targeting the correct consumers are the focus of key players. Sugar-free or light drinks are another experimented (tested) market which is to attract the female consumers.
Key Topics Covered:
2. Research Approach & Methodology
3. Key Findings
4. Market Overview
5. Market Dynamics
6. Market Segmentation
7. Competitive Landscape
8. Company Profile
- Coca cola
- Monster beverage co
- Arizona Beverage company
- Living essentials
- Cloud 9
- Extreme drinks co
- Abbott Nutrition co
- AJE group
- Arctico beverage company international inc
- Britvic plc
- Champion nutrition inc
- Fraser and neave holdings bhd
For more information visit http://www.researchandmarkets.com/research/66mnwd/united_states