IronPlanet Brings Best-in-Class Value Added Services to its Online Marketplace

IronPlanet Delivers More Buying Power with the Addition of Express Financing; Adds Warranty Options with TruNorth and AmTrust

PLEASANTON, Calif.--()--IronPlanet®, a leading online marketplace for selling and buying used equipment and other durable assets, today announced that buyers on IronPlanet, TruckPlanet® and GovPlanet® can now take advantage of instant Express financing on equipment purchases when they want to bid. Express, by Currency Capital, along with IronPlanet’s IronClad Assurance® equipment condition certification is another way that IronPlanet helps its customers to buy online with confidence.

IronPlanet’s suite of value-added buyer services includes:

  • Its exclusive IronClad Assurance equipment condition certifications and inspection reports;
  • Instant financing with Express and financing options from Cat® Financial;
  • Warranty programs on eligible equipment from Cat Financial, TruNorthTM, and AmTrust; and
  • Competitive quotes and state of the art transportation support from VeriTread.

“Express’s ability to provide instant financing gives our buyers more purchasing power and greater transparency in their ability to make equipment purchases,” said Randy Berry senior vice president, Operations & Services, IronPlanet. “At IronPlanet we are committed to giving our customers the confidence to bid on big, heavy equipment that keeps their businesses running. From our IronClad Assurance, to our long-time partnership with VeriTread, and now our multiple warranty and financing options, online buyers have an integrated experience that lets them bid, buy, transport and put to work the used equipment they buy from us – all in one transaction from their office or jobsite.”

Buyers can pre-qualify for financing or get it at the time of purchase by clicking on the Express “power dollar” on IronPlanet equipment pages. IronPlanet buyers can take advantage of fast, competitive options for financing whether they are purchasing a crawler tractor on IronPlanet, a long-haul truck from TruckPlanet, or a Humvee (HMMWV) on GovPlanet.

“Financing heavy equipment can often be a major hurdle for buyers,” said Currency CEO Charles Anderson. “Our partnership with IronPlanet increases buying capacity for business owners, providing them unprecedented access to the financing they need to continue growing their business. Express makes the entire process easy. Together we get money into sellers hands quickly and most importantly get much needed equipment back to work for new owners.”

IronPlanet’s Quick and Easy Value Added Services For Online Buyers

IronClad Assurance®

IronPlanet’s IronClad Assurance equipment condition certification and inspection reports are only found on equipment sold on IronPlanet marketplaces. The gold standard in the industry, buyers get to virtually “try before they buy” by viewing photos, video and ratings of key systems like the control station, safety, engine, drivetrain, and hydraulics, among others, plus review fluid analyses. Inspectors use IronPlanet’s proprietary inspection to ensure consistent, quality inspections that buyers can count on.

Instant Financing with Express

Bidders can choose to get pre-approved for financing instantly via Express prior to bidding so they are confident in placing higher bids, or they can choose instant financing via Express after purchasing an item. Cat Financial, a trusted name in the industry, is also a partner with IronPlanet for equipment finance.

Warranty Options with Equipment Protection Plans, TruNorth and AmTrust

IronPlanet has partnered with industry leaders to offer warranties on qualified equipment so that they can be confident in their purchases today and down the road. Cat Financial offers Equipment Protection Plans on certain equipment for three to six months on powertrain, hydraulics or both. Truck buyers can choose warranty plans from TruNorth, the leading commercial truck warranty program in the industry. And now, IronPlanet customers have the option of warranties from AmTrust Specialty Equipment on many makes and models of heavy equipment.

Transportation Services and Free Shipping Estimates from VeriTread

Together VeriTread and IronPlanet work to eliminate the uncertainty that comes with shipping large pieces of equipment. VeriTread is fully integrated with IronPlanet so customers can estimate their transportation costs before they bid or buy. With instant online shipping cost estimates, competitive shipping quotes at checkout, and detailed equipment specifications, IronPlanet’s customers can make smarter, more informed transportation decisions.

“VeriTread and its predecessor company has been working with IronPlanet since 2008, and since then we have been perfecting the business of shipping equipment of all makes, models and sizes to and from multiple locations,” said VeriTread President Jeff Cox. “We knew early on that the online model would change the industry and together, we want our customers to be confident that the items crucial to their business show up as planned, where and when needed.”

About IronPlanet

IronPlanet is a leading online marketplace for selling and buying used equipment and other durable assets and an innovative participant in the multi-billion dollar used equipment market. Founded in 1999 to transform the global used equipment market, IronPlanet has built a database of more than 1.5 million registered users worldwide. IronPlanet connects buyers and sellers of used equipment with its exclusive IronClad Assurance® equipment condition certification and family of brands, including IronPlanet®, GovPlanet®, TruckPlanet®, Cat Auction Services, Kruse Energy & Equipment AuctioneersSM, allEquip® and Asset Appraisal ServicesSM. IronPlanet is backed by Accel Partners, Kleiner Perkins Caufield & Byers, Caterpillar and Volvo. For more information, visit


Natron Communications
Michael Ingalls, 917-494-4909

Release Summary

IronPlanet today announced that buyers on IronPlanet, TruckPlanet® and GovPlanet® can now take advantage of instant Express financing on equipment purchases when they want to bid.


Natron Communications
Michael Ingalls, 917-494-4909