SAN JOSE, Calif.--(BUSINESS WIRE)--LOFT Inc., developer of the roOomy suite, announced today that the company has partnered with Blue-Sketch, a leading marketing services provider to the real estate marketplace.
Through this partnership, Blue-Sketch will market roOomy's 3D technology throughout the United States to real estate professionals and 3D interactive service providers. roOomy's patented core technology has the power to transform 2D room images into 3D models in order to provide the ultimate 3D customization experience for real estate consumers. roOomy has a qualified team of skilled interior designers who virtually stage three-dimensional listing scenes with name-brand furnishings and home decor products from many of the nation's top retailers. From the roOomy iPad app, these virtually-staged listings can be viewed in 3D, zoomed, manipulated and be redesigned by the consumers for a customizable, hands-on experience.
“roOomy’s technology not only helps consumers visualize a home's potential, it lets them personalize the listing images with the style of furnishings and home decor that they love, allowing them to visualize in 3D how they would live in the space," said Pieter Aarts, CEO and Co-Founder of roOomy.
The purchase of a home is a huge financial decision. One of the biggest hurdles is that the majority of consumers do not have the ability to visualize a home's potential. With the integration of roOomy, this hurdle will continue to be addressed as Blue-Sketch will be the first company to offer this 3D technology and virtual staging service to the 3D photography community. The Blue-Sketch relationship will help brokers and service providers leverage existing property photography taken with SLR or 3D equipment, from providers like Matterport, to offer their clients a lifelike virtual staging service at a fraction of the cost to physically stage a property. Aarts goes on to say "roOomy's interactive staging program is the ideal sales tool to help sellers’ market their properties. We are not limited to vacant properties, as we offer a virtual cleaning service to remove existing furnishings prior to staging, which provides a whole new level of personalization opportunities."
"roOomy’s high-quality 3D virtual staging solution is a perfect complement to our floor plan platform; offering a tremendous value-add marketing component to our 3D photography service providers and we are positioned to support the latest advancements in 3D mapping devices. We are thrilled with the partnership and believe roOomy's tools and services will provide our clients with a powerful competitive advantage!" said Petra Soderling, Founder of Blue-Sketch.
About LOFT Inc.
LOFT Inc., is an innovator in the 3D visualization of home furnishings in rooms. Its core technology enables photographs of a room to quickly be turned into a 3D environment that can be redecorated and is used by leading branded furniture retailers. Its cloud based platform roOomy, enables virtual staging and redecoration in 3D of real estate listings, connecting home furnishings retailers and the real estate community with consumers at the moment they are considering a home purchase.
Firmly founded on friendly customer service and great design, Blue-Sketch helps real estate professionals sell houses faster and for a higher price. We do this by riding the latest technology waves but keeping our eyes on the essential: Enabling our customers to succeed.