BOSTON--(BUSINESS WIRE)--Grapevine, provider of the industry's most comprehensive and reliable influencer marketing platform that connects consumer brands with the world’s best creators, today unveiled its “Startup with Grapevine” program. Any early stage, consumer-facing company that graduates from a qualifying accelerator program qualifies to receive 30 days for free on Grapevine’s influencer marketing platform.
“As graduates of two accelerator programs, MassChallenge in 2014 and Techstars in 2016, we have not only learned a lot, but met hundreds of truly amazing classmates and alumni who inspired us to find a way to give back and help others maintain the momentum that can be built during these programs,” explained Brendan Lattrell, co-founder and CEO of Grapevine. “Understanding how important every dollar is for accelerator participants, we created the Startup with Grapevine program to make it simple for companies to explore the world of influencer marketing safely and easily through the Grapevine platform.”
Waiving the standard platform fees, Grapevine is providing free access to its self-service platform and network of more than 60,000 YouTube and Instagram content creators. In addition to platform access, participants can work directly with Grapevine’s team of influencer marketing experts, who will guide them through the process of starting a campaign, selecting the right influencers, accessing real-time results and making adjustments based on those insights.
"The startup community is all about working together to build and grow. The partnership between our company and Grapevine is exactly that,” said Joe Lemay, CEO of Rocketbook. “We’re working to get the word out there about our business through the Grapevine platform, and in return, helping Grapevine identify ways to improve their platform and grow in the influencer marketing space."
As consumers increasingly reject traditional marketing strategies, preferring to hear from authentic, like-minded people, companies of all sizes are taking advantage of influencer marketing to gain traction and awareness for their brand. The Grapevine platform allows companies to connect with creators who have passionate social media followings to promote their products and build their audience, and provides the tools for them to see how their campaigns are performing in real-time.
"At Karmaloop, we were leveraging influencers to grow our business before it was a big thing and it worked. I plan to pick up some tricks for my new company, Curateurs.com, through our time at Y Combinator, but also plan to use what’s in my back pocket and has proven success,” said Greg Selkoe, co-founder of Curateurs.com and former Karmaloop CEO and founder. “Grapevine makes working with influencers a lot less painful these days, and the opportunity to test the waters with a discount will only help us get off the ground quicker."
Alumni of the following accelerator programs are eligible to take advantage of Startup with Grapevine: Alchemist Accelerator, AlphaLab, Amplify.LA, AngelPad, Blue Startups, Boom Startup, Capital Innovators, Dreamit Ventures, Entrepreneurs Roundtable Accelerator, Gener8tor, Jumpstart Foundry, Launchpad LA, MassChallenge, MuckerLab, New Venture Challenge, StartX, Techstars, Tech Wildcatters, The Brandery, The Iron Yard, Y Combinator, Zeroto510 and 500 Startups.
“TechStars isn't only about the program itself, but it’s also about the camaraderie developed through the community as a whole. The program does a great job of bringing in diverse yet complementing sets of companies that can truly help and benefit from one another’s help and guidance,” said Giuseppe Stuto, co-founder, SmackHigh. ”In our case, we saw an obvious and potentially instant opportunity between our company and Grapevine. We're very excited to continue to explore these opportunities in the future.”
To learn more about the Startup with Grapevine program, please visit Grapevine’s site.
Grapevine connects consumer brands with the world's best creators through the industry’s most comprehensive and reliable influencer marketing platform. The powerful combination of Grapevine’s proprietary data and creator relationships empowers brands to execute measurable programs at scale. The Grapevine platform helps hundreds of brands partner with its network of more than 60,000 YouTube and Instagram creators for unique sponsorship opportunities. For more information, visit www.grapevinelogic.com, connect with us on LinkedIn, and follow us on Facebook, Twitter and Instagram. #GetSponsored