Software Developer Marketing Survey 2016 - Marketing Tools and Programs Used to Promote and Sell Products to Them - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Developer Marketing Survey 2016" report to their offering.

A survey of software developers' attitudes about the marketing tools and programs used to promote and sell products to them. Provides invaluable insight for your developer marketing campaign, including:

- What are the psychographics that compel developers?

- What are the demographics of the typical developer?

- What web sites and search engines do developers visit most?

- How do contests and gamification fit in the mix?

- What are the natural price points and pricing elasticity of dev tools?

- What is the most powerful influencer for developers?

- Which marketing methods do they like most?...Which do they hate?

- Essential for product promotions, pricing and forecasting, media planning, and all your developer marketing needs.

Key Topics Covered:

  1. Executive Summary
  2. Overview
  3. Developer Demographics
  4. Developer Psychographics
  5. Technology Industry Thought Leadership
  6. Purchasing Authority And Tools Expenditure
  7. Motivations And Influences
  8. Developer Outreach
  9. Most Effective Method - Trend
  10. Using Social Media To Recruit Developers
  11. Tech Conferences, Training And Incubators
  12. Coding Contests And Hackathons
  13. Newsletters And Blogs
  14. Search Engine Marketing
  15. Webinars And Videos
  16. Maintaining An Online Community
  17. Evaluation Software And Online Demos

For more information visit http://www.researchandmarkets.com/research/7tx849/developer

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716