Glu Launches Gordon Ramsay DASH

Players build their restaurant empire alongside culinary master

SAN FRANCISCO--()--Glu Mobile Inc. (NASDAQ: GLUU), a leading global developer and publisher of free-to-play games for smartphone and tablet devices, today announced the availability of Gordon Ramsay DASH on the App Store and Google Play. Featuring the voice and likeness of, and exclusive video messages from, award-winning Chef Gordon Ramsay, the game offers players a chance to achieve culinary success of their own. Advanced character customization allows players to select their chef attire and equipment before entering the chef arena to compete head-to-head with other chefs!

“Gordon Ramsay is a remarkably accomplished figure in both the culinary world and the entertainment industry,” said Niccolo de Masi, Glu Chairman and CEO. “Having opened critically-acclaimed restaurants worldwide, while starring in several highly-rated TV programs, we couldn’t be more excited that our partnership adds mobile gaming to his impressive business portfolio.”

Gordon Ramsay DASH offers players the unique, high-stakes experience of building a restaurant empire while being mentored by Chef Gordon Ramsay,” continued de Masi. “I am confident that Gordon’s global and highly engaged fan base, coupled with Glu’s leadership in the time-management genre, is a recipe for success!”

“Mobile gaming is a really exciting space to be in right now and something I’ve wanted to be involved with since I saw my kids playing them on their smartphones. It was very important to me that the game accurately portray the challenges, intensity, accomplishments, and excitement that comes along with rising up the ranks in the restaurant business,” said Gordon Ramsay. “The game looks brilliant and I hope everyone has as much fun playing it as we did making it!”

About Gordon Ramsay DASH

Join Chef Gordon Ramsay on a culinary adventure from amateur chef to master of a restaurant empire! Under the watchful eye of Chef Gordon Ramsay, players travel from venues like Big Bay Burgers in San Francisco to Pizza Paisan in New York, serving up delicious fare while starring in reality cooking show ‘Rising Star Chefs.’ Be careful not to burn anything, or Gordon will have your head! Mirroring Gordon’s own climb from line cook to multi-Michelin star chef, players prepare, cook, and serve signature dishes. Featuring deep social connectivity, Gordon Ramsay DASH offers the ability to barter for high-quality ingredients utilizing the Farm Market feature. Players then head into Chef Duels to battle others around the world and rise up the leaderboard inching closer to becoming Gordon’s Rising Star chef!

Features of Gordon Ramsay DASH

  • Join Gordon Ramsay and Cook Your Way to Success – Travel around the globe and master your skills in unique restaurants with Gordon Ramsay as your guide!
  • Battle Other Players Online – Use strategy along with your culinary skills to battle other players or friends and reach the top of the leaderboard!
  • Choose Your Chef’s Look – Create your chef’s own personal look with the all-new avatar system, a first for any DASH game!
  • Earn and Trade Items From Better Recipes – Upgrade your recipes for even better rewards by collecting rare and unique items throughout the game!

Spice up your mobile gaming experience with Gordon Ramsay DASH!

Gordon Ramsay’s social audience as of June 28, 2016: 5.7 million on Facebook, 3.2 million on Twitter, 1.7 million on Instagram, and 2 million on YouTube. There is some fan overlap among these social channels.

Gordon Ramsay DASH is available for free from the App Store on iPhone, iPad, or iPod touch at http://bit.ly/28Zxfxa and on Google Play at http://bit.ly/29ihm5t.

For more information about Gordon Ramsay DASH, follow along on Twitter at https://twitter.com/RamsayDASH, on Instagram at https://www.instagram.com/RamsayDASH, or become a fan on Facebook at https://www.facebook.com/GordonRamsayDash.

Cautions Regarding Forward-Looking Statements

This press release contains certain “forward-looking statements” related to the business of Glu Mobile Inc., including statements that Glu is confident that Gordon’s global, and highly engaged fan base, coupled with Glu’s leadership in the time-management genre, is a recipe for success. Such forward-looking statements involve known and unknown risks and uncertainties, including, but not limited to, the risk that we do not realize the expected benefits from our agreement with Gordon Ramsay or that we are unable to capitalize on his social media following; the risk that consumer demand for smartphones, tablets and next-generation platforms does not grow as significantly as we anticipate or that we will be unable to capitalize on any such growth; and the risk that we do not realize a sufficient return on our investment with respect to our efforts to develop free-to-play games for smartphones, tablets and next-generation platforms. Certain of these risks and uncertainties are or will be described in greater detail in our public filings with the SEC. Glu is not under obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

About Glu Mobile

Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of free-to-play games for smartphone and tablet devices. Glu is focused on creating compelling original IP games such as CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS, TAP SPORTS BASEBALL, and TAP SPORTS FOOTBALL, and branded IP games including BRITNEY SPEARS: AMERICAN DREAM, KENDALL & KYLIE, KIM KARDASHIAN: HOLLYWOOD, SNIPER X WITH JASON STATHAM, and GORDON RAMSAY DASH on the App Store, Google Play, Amazon Appstore, Facebook, Mac App Store, and Windows Phone. Glu’s unique technology platform enables its titles to be accessible to a broad audience of consumers globally. Founded in 2001, Glu is headquartered in San Francisco with major U.S. offices outside Seattle and in San Mateo, Portland and Long Beach, and international locations in Canada, China, India, Japan, Korea, and Russia. Consumers can find high-quality entertainment wherever they see the ‘g’ character logo or at www.glu.com. For live updates, please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at www.facebook.com/glumobile.

CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS, TAP SPORTS BASEBALL, TAP SPORTS FOOTBALL, SNIPER X, GLU, GLU MOBILE and the 'g' character logo are trademarks of Glu Mobile Inc. or its subsidiaries.

About Gordon Ramsay

Scottish by birth, Gordon Ramsay was brought up in Stratford-upon-Avon, England. With an injury prematurely putting an end to any hopes of a promising career in football, he went back to college to complete a course in hotel management. His dedication and natural talent led him to train with some of the world’s leading chefs, such as Albert Roux and Marco Pierre White in London, and Guy Savoy and Joël Robuchon in France.

In 1993 Ramsay became chef of Aubergine in London, which within three years, was awarded two Michelin stars. In 1998, at the age of 31, Ramsay set up his first wholly owned and namesake restaurant, Restaurant Gordon Ramsay, which quickly received the most prestigious accolade in the culinary world – three Michelin stars. Today, Restaurant Gordon Ramsay is London’s longest-running restaurant to hold this award, and Ramsay is one of only four chefs in the UK to maintain three stars.

Now internationally renowned, multi-Michelin-starred Ramsay has opened a string of successful restaurants across the globe, from Italy to the United States. These include two ventures in Doha, Qatar that opened in 2012; three restaurants in Las Vegas (Gordon Ramsay Steak at Paris, Gordon Ramsay Pub and Grill at Caesars Palace and Gordon Ramsay BurGR at Planet Hollywood), Gordon Ramsay Pub and Grill in Atlantic City and Bread Street Kitchen in Hong Kong, Singapore and Dubai. In the UK, the Gordon Ramsay Group has opened Union Street Café, London House, Heddon Street Kitchen and two further maze Grills, one of which is located on the former Aubergine site on Park Walk, Chelsea.

Ramsay received an OBE (Order of the British Empire awarded by Queen Elizabeth II) in 2006 for services to the industry.

Ramsay has also become a star of the small screen both in the US and internationally, with top-rated FOX shows airing in more than 200 territories worldwide including, HELL’S KITCHEN, MASTERCHEF, MASTERCHEF CELEBRITY SHOWDOWN, MASTERCHEF JR., and HOTEL HELL, as well as UK shows: GORDON BEHIND BARS, ULTIMATE COOKERY COURSE, GORDON’S GREAT ESCAPES and GORDON RAMSAY: SHARK BAIT. His highly rated KITCHEN NIGHTMARES series ran for 10 seasons worldwide. He is also a published author of a number of books, many of which have become bestsellers around the world, most notably his autobiography, Roasting in Hell’s Kitchen.

Ramsay has a global partnership with WWRD (Waterford, Wedgwood, Royal Doulton), which offers quality home and lifestyle products.

In 2014, Ramsay and his wife, Tana, set up the Gordon and Tana Ramsay Foundation to make a meaningful difference to charities that are important to them. The Foundation is currently partnered with Great Ormond Street Hospital, one London’s most respected Children’s Hospitals.

Contacts

Media Contacts:
Glu Mobile Inc.
Claudia Oropeza
PR@glu.com
(415) 800-6378
or
for Gordon Ramsay
Staci Wolfe
staci_wolfe@polarispr.com
(323) 939-7535

Contacts

Media Contacts:
Glu Mobile Inc.
Claudia Oropeza
PR@glu.com
(415) 800-6378
or
for Gordon Ramsay
Staci Wolfe
staci_wolfe@polarispr.com
(323) 939-7535